福忠字號<br>撐起最家常的眷村飲食風味

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福忠字號
撐起最家常的眷村飲食風味
FU CHUNG

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■ 公司名稱.福忠字號 ■ 品牌名稱.福忠字號 ■ 作品名稱.品牌形象設計

眷村，1949年起至1960年代，是台灣特殊建築與居住型態，乘載了許多人的成長記憶與生命經驗，也是珍貴的文化資產，品牌《福忠字號》藉由眷村飲食，濃縮出常民生活的樣貌，發揚台灣眷村風味。

毋忘眷村，設計概念保留台灣老眷村印象，融入現代美術風格，建構出形象與包裝的整體感；強化品牌識別《福忠字號》中文四字的比重，將臺灣眷村風味的清晰大器提煉出來，運用筷子的意象，撐起最家常的眷村飲食風味；更以紅磚色為主色，輔助圖騰凝聚眷村生活軌跡，將其轉化再造設計元素，運用真筆插畫，描繪出眷村物件與樣貌，每一筆畫都是眷戀，都是老家的味道；另外，更加強產品系統化、重新建構商品的中英文字體規範系統，改善銷售排面的統一性。