■ 公司名稱.中祥食品 ■ 品牌名稱.中祥食品 ■ 作品名稱.O’day Light 包裝設計
繼上次替《 中祥食品 》改造了經典五十的蘇打餅包裝後,此次延伸至品牌的穀物輕量餅乾。現代人的生活方式,更表達出少油減糖的飲食重要性,此款包裝帶出了“城市一族”的概念,以生活中的輕快紓壓,呼應產品的低糖、無添加,因此選用插畫的技法表現,繪出都會生活的休閒無負擔的感受,也恰巧對應了我們將此規劃為「O’day Light」的名稱來由。另外特別的是,包裝正反面的版面巧思,直立亦或橫放皆能完整傳達視覺版面的溝通,正也解決了通路貨架規格擺放的問題。
■ Company – Chung Hsiang Food co. Ltd. ■ Brand – Chung Hsiang food ■ Project name – O’day Light package design
Now a days, people care about the health food more and more , for present to the life style of human and the importance of low oil and decreased sugar of food, this package design bringing the concept of “the group of city” , represent to the life with no stress and pressures by illustration drawing, moreover, shows the low sugar and no extra added of product, and also match the product’s name [O’day Light].