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花果椿妝
以酒代花,台灣在地花釀酒
SUNN VILL

02IVF H

■ 公司名稱.上村酒廠    ■ 品牌名稱.花果椿妝    ■ 作品名稱.在地花卉酒 捧花系列

倒放的酒瓶,如同手捧花束、殷勤表情意般…此系列將「送花」的意象,情境式的融入花卉酒包裝設計,包裹起優雅的品酒想像。

包裝概念從台灣在地花卉切入,將「送花」與「品酒」結合,瓶身以一體成型的收縮膜設計,搭配繪製的花卉圖像;色彩管理則運用花卉本身色彩,區別櫻花、玫瑰、薰衣草三款酒品,柔和雅緻的花卉姿態,讓整體視覺更鮮明搶眼,也提升產品的精緻度與價值感。另外,除了考量包裝的實用性與美觀,也解決了酒品陳列上的了無新意,跳脫一般酒品販售擺設方式,宛如花坊般的創意陳列,將是未來樂見的品牌話題。

提醒:飲酒過量,有礙健康。

For the past 40 years, we have been following the traditional brewing procedures and using modern sophisticated equipment to make high quality wine. Based on our deep care for the land and in view of the difficulty of preserving Taiwanese fruits and flowers, we now start to brew wine from fruits and flowers. In order to embody the kindness of people and fragrance of fruits and flowers for the abundant harvest from the land, we stepped out of the winery, brought the brewing techniques, and really walked into the farmers by the commitment of contract.

Borrowing the image of a Taiwanese flower, the packaging combines a flower bouquet and wine bottle together and is designed as a bottle wrapped in a one-piece flower printed film. This design not only combines beauty and utility but also solves the problem about boring display of ordinary wine bottles and turns it into a splendid flower exposition.


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