■ 公司名稱.鉅峰食品生技股份有限公司 ■ 品牌名稱.十八養場 ■ 作品名稱.雞肉調理包包裝設計
保留十八養場的輔助圖紋並翻玩趣味,利用碗型的料理結合吃相圖擺放,透過虛實的設計元素結合,除了美感的展現,更能清楚面對消費者溝通的層次。此調理包系列共有三種口味,順勢將口味的種類延伸出色彩計畫,清爽口感的字體,除了增加畫面的諧調,也為品牌制定出一致的脈絡。在拍攝料理吃相圖中,如何在每個口味的攝影圖排列方式取得內容物的平衡,也是我們這次設計的重點之處。
■ Company -Jufeng Food Biotechnology Co., Ltd. ■ Brand – 18 Ranch ■ Project name – chicken food package design
Keep the interesting graphic of 18Ranch ,combine bowl with the chicken graphic to present the aesthetic perception ,moreover, show more about the contents inside for consumers clearly. There are three flavor of this section of food pack ,for the design balanced and the consistent context ,so design the color plan from different flavor.In conclusion, making the balance between the photo and graphic is the main point of the design this time.