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名屋食品
名屋美味閃耀組合,沁涼新登場
Famous House

■ 公司名稱.名屋食品  ■ 品牌名稱.名屋  ■ 作品名稱.茶飲系列. 冬瓜好檬包裝設計

秉持名屋食品增添生活風味的理念,繼牛乳與飲料系列之後,此次為茶飲系列的冬瓜檸檬茶進行翻新設計。

當清爽微酸的檸檬與甘甜醇厚的冬瓜茶碰撞在一起,會擦出什麼火花?本次設計策略採用趣味可愛的美術風格,以乾淨的白底搭配圓潤明亮的滿版手繪插畫,將冬瓜與檸檬元素清楚展現,方便消費者選購時閱讀辨識。此外,我們在命名上巧妙使用諧音冬瓜「好檬」與「好萌」,酸中帶甜的清新好滋味躍然紙上,同時傳達名屋選料用心實在、製作嚴謹把關。休閒飲品,也能喝出別具一格的獨特風味。

Company – Famous House Food Co., Ltd.  Brand – Famous House   Project name – Series of tea – White Gourd & Lemon Drink package design

“Give your life more flavor” is the main concept of Famous House, after the milk and juice series’s package redesign, this time, the tea series of White Gourd & Lemon Drink is going to renew the package design as well.

What kind of sparkles will it be if white gourd with sweetness blended with the sour lemon? The interesting and adorable art style will be the design strategy this time, with the hand drawing illustration on the white background, present to the white gourd and lemon clearly which is also convenient for consumers easy to shop. Furthermore, using homonyms in naming “good lemon” pronounce the same as “so cute” in Chinese. As well as tells us how careful ingredients are chosen and how strictly to make the product.

The combination of sweetness and sourness is unique, is special, is different.


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