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吾穀茶糧
來自大地的食材,品嚐生活中最樸實原味的幸福
SIIDCHA Four Season Gift Set

2 3 4 5 6 7 8 9 10

■公司名稱.林園食品    ■ 品牌名稱.吾穀茶糧     ■ 作品名稱.四季禮盒包裝

擂茶,為客家人特有的飲食文化。「一日三碗擂茶、可保終日不疲勞、每天三碗擂茶、保您活到九十八」,客家人深信擂茶是他們健康長壽的主因。將穀糧炒熟與少許茶葉置於擂缽中細磨慢慢,亦可冷飲亦可熱泡,悠悠細拌後,便能啜口食飲。

以客家擂茶文化為底,將食茶與大自然土地融合,畫面上呈現四季特有的景象,因著茶葉產地變化,注入嶄新元素,創造多樣化口味:春蕎,春日喚呼初醒的味蕾,因循碧螺蕎麥而探索甘醇 ; 夏果,涼爽靜謐之夏,跌醉於果香和蜜香的美人茶中 ; 秋玫,山芒搖曳翩翩,紅玉與玫瑰仰臥於浪漫香甜之秋 ; 冬可,烏龍加入可可的陪伴,如同溫於手中的冬日暖楊,那麼的飽滿而厚實。

內盒採用灰卡材質搭配木製外盒,一面散溢樸質沈穩的內斂性格,另一面也透過色彩堆疊出品牌別緻精細的優雅風格。純樸的客家文化,對於穀物有著濃厚情感,飲啜一口,慢拾生活,跟著時季食茶而後感受大地穀物的純淨滋味與自然變化。

■ Company – Linyuan Foods  ■ Brand – SIID CHA  ■ Project name – Four seasons gift box package design

Lei cha ,is the unique diet culture of Hakka people.

「three Lei Cha a day ,keep you not fatigue all day ;three Lei Cha everyday, will make you live until ninety eight 」,Hakka people believe that Lei Cha is the main reason which keep them health and long life. Mix fried grain and few tea leaves into the bowl and grind, could be cold and hot drink ,blend with water and then enjoy it.

Based on Hakka Lei Cha ,combine Siid Cha and natural land, present the landscape of four seasons on package design, for creating multi flavors, add different taste for different origin of tea. Spring Buckwheat: add buckwheat in Bi Luo Chun Green Tea, to wake up the taste bud gently. Summer Fruit: enjoy the Beauty Oolong Tea with fruity and honey smell in this cool and chill summer. Autumn Rose: Miscanthus swaying, the Ruby Black Tea and Roses create this romantic sweet Autumn. Winter Cocoa: mix Roasted Oolong Tea with Cocoa, the thick and strong taste is just like the winter sun is warming your body.

For represent to the simple and steady. Hence use the gray card for making the inside package to match with the wood outside box, moreover, shows the elegant style from the layers of color. The simple Hakka culture has a strong emotion on grain, have a sip and feel the life slowly, also to feel the changes of seasons by the grain and tea.


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