■ 公司名稱.老楊食品 ■ 品牌名稱.老楊方塊酥 ■ 作品名稱.「食飽飽,過好年」2013 新年紅包袋
「食飽飽,過好年」
台灣農曆新年,正是人心團圓,幸福凝聚的時刻。每逢這段期間,食慾總是被滿桌的珍饈佳餚挑起,莫名張揚;2013年老楊的紅包袋設計,以「食飽飽,過好年」為主題企劃,只要吃飽、充滿力氣,就能為接下來一整年的好日子作足準備。設計概念將台灣過年包紅包的獨有習俗,連結伴手禮賦予台灣人的文化底藴,將「食」鑲嵌其中,藉由生動彈性的圖像線條、色彩豐沛的插畫風格,重新詮釋台灣傳統年節的俗諺俚語,傳遞美好的年味祝福…
T.K Food 2013 Chinese Red Envelopes
TK Food 2013 red envelope, based on“Well-feasted, and have a good new year”, connect the traditional custom of “having red envelopes” during the Chinese New Year to the Taiwanese custom of giving gifts. With the word “dining” illustrated with carefully-designed lines and vivid pictures, TK Food 2013 red envelope re-interprets the images of proverbs regarding Chinese New Year with colorful illustrations, conveying wonderful and happy atmosphere of the Chinese New Year.