■ 公司名稱.杉蒲企業 ■ 品牌名稱.足倍健 Zube J ■ 作品名稱.機能襪系列
ZUBE J，取「足倍健」諧音轉換為俏皮現代的英文品牌名，「J」有Jump、輕盈跳躍的意涵，也象徵修長有力的腿部線條；識別設計將產品意象適度轉化，流暢輕揚、延伸包覆的字形設計，展現襪品柔軟彈性及腿部曲線弧度；包裝部分考量襪品為消費型商品，須能清楚辨識資訊，除依模特兒身著的襪品區隔，更系統化運用色彩及圖示區分產品特性，完整表現品牌洗練專業感。
Sprightly stroll
“Zube J” is taken from a Chinese homonym converted into modern playful English brand name, “J” with implication of sprightly and leaping, which also symbolizes the long and powerful leg lines. The design identification converts product image to textual design with sprightly, light, extending and coverage, featuring the softness, flexibility and leg curves of the functional socks. The package takes into consideration of consumer-oriented sock products and needs to clearly identify the information; not only does it segment the sock products worn by the model but also intuitively apply colors and image zones to separate product characteristics, thereby to comprehensively present the experience and professionalism of the brand.
