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陝拾叄
兵甲之符,興土旺家;雙虎而立,虎虎生風
Shaanxi Thirteen

■ 公司名稱.陝拾叄  ■ 品牌名稱.陝拾叄  ■ 作品名稱.陝西博物館主題商品企劃設計

兵甲之符,興土旺家;雙虎而立,虎虎生風
陝拾叁以陝西的農業發展出友善交易品牌,並開發十三朝古都的悠久糕餅食品文化。而西安從秦漢時期到現今,共跨越13個朝代的建構與融合,奠定了超過1077年的古城之稱。
為提高陝拾叄與陝西的連結,概念取自收藏於陝西博物館之虎符。“符” 是中國古代常用的信物之一,一般分為兩半,兩半相合即能作為約定的象徵。在現代中文中,“符合” 一詞及源自於此。而古代兵符多制為虎形,於陝西博物館收藏之兵符為“杜虎符”,1973年,西安南郊杜城村附近被一名農民發現,杜虎符為左半符,虎作昂首行走狀,尾巴捲曲。
而虎符餅乾則依照杜虎符之型態製成餅乾的外型「昂首行走,尾巴捲曲」。外盒設計上,一對老虎相視而站立,威風凜凜,命為虎虎生風,如同虎符一分為二,內含了許多承諾及約定。於把手的設計上亦蘊含了小巧思,將老虎的尾巴繫在盒上,彷彿拉開會看到藏在裡面的福氣老虎。另外,老虎的設計延續了陝西的傳統技藝 ”剪紙“ ,不僅讓此款禮盒獨樹一格亦與前幾款設計無違和。
此外,將於陝西歷史博物館上架的禮盒聯名款,為創造出虎符的獨創性,另外設計了袋子、開瓶器及筆記本等周邊商品供民眾挑選。讓虎符完整,讓約定及諾言能完整的交給另一個人。

■ Company – Shaanxi Thirteen ■ Brand – Shaanxi Thirteen ■ Project name – The Shaanxi History Museum theme product project design

A brand launched from the development of agriculture in Shaanxi,and innovate the culture of cookies and food from the past thirteen dynasties.
For increasing the connection between Shaanxi with Shaanxi Thirteen, so taking the Tiger Tally which is the collection of the Shaanxi History Museum as a concept. “Tally” is a token in ancient China which could to be split in half, and as a symbol for commitment when it’s combined. The ancient tally is normally tiger shaped, and the tiger tally was found is right now the collection of Shaanxi History Museum and called Bronze Tiger-Shaped Tally of Du County was unearthed the ancient tiger tally from the Southern Suburbs of Xi’an City in 1973.
The Tiger Tally cookies follow the shape of Tiger Tally. On the package design, two tigers stand face to face strong and powerful that called “Hu Hu Sheng Feng”. The tiger tail was designed as a handle, you may see tigers jumping out when you pull it. Additionally, the tiger’s design continued the traditional art of Shaanxi “paper cutting art”, not only making this gift box unique but also matching with the past design.
Furthermore, this gift box will cooperate with The Shaanxi History Museum and sell in the Museum, moreover, design bags, opener and notebook to purchase for customer.
Let the Tiger Tally complete, let the commitment succeed.


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