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陝拾叄
五福臨門,臨門一腳的幸福
Shaanxi Thirteen

■ 公司名稱.陝拾叄  ■ 品牌名稱.陝拾叄  ■ 作品名稱.五福臨門新年禮盒

五祥福氣壽綿長,心靈富足臨門享
陝西,是個有著悠久歷史的城市,而秦嶺,橫貫中國中部的一座褶皺山脈,被稱作是野生動物的天堂,獨特的自然地理環境孕育出許多物種,亦保留著史前的生態化石。
在五福臨門的禮盒設計上,運用陝西棕熊加上秦嶺四寶設計出有著五種福氣象徵的新年禮盒,以福氣紅為基底,打造出新年節慶的獨特禮盒,而五福動物座落在福壽綿延的山上,象徵著守護與永恆。
從陝西出發的陝拾叄,以推廣陝西文化及生態為目標,將陝西特有的歷史與環境以包裝呈現,讓各地的人來到陝西,都能將陝西的獨特歷史文化帶回。

■ Company – Shaanxi Thirteen ■ Brand – Shaanxi Thirteen  ■ Project name – Five Blessings New Year Gift Box

Five Blessings: Longevity, Wealth, Healthy, Morals and Peaceful.
Shaanxi is a city with a long and rich history. And Qinling Mountains that is located in middle China, and is called “the paradise of wild animals”, its unique natural geographical environment born many species of animals as well as keeps prehistoric ecological fossils.
On the design of five blessings new year gift box, we take the Shaanxi brown bear and the Qinling Mountains’ four unique animals for the main concept, with the papercutting art style on the red background to make the lunar new year feelings.
Proceed from Shaanxi, ShaanxiThirteen takes promoting the culture and ecology of Shaanxi as the goal. Furthermore, show the history and environment of Shaanxi by the package and snack, that the travelers are able taking home, moreover bringing the special culture back to their country.


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