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2014 比利時Pentawards 細品香茗-高冷茶系列
2014 Pentawards Award

台灣山頭凝聚的高冷茗茶滋味/Taiwan High Mountain Tea 

百岳上佳茗,凝露百回甘

此系列以嚴選台灣著名六大高海拔山頭所孕育的頂級茶品為訴求,「梨山、杉林溪、阿里山、合歡山、大禹嶺、奇萊山」各山嶺間相異的海拔高度所散逸出的不同氣度,對應出「楓、竹、杉、梅、松、百合」植物,也各代表了「赤腹山雀、藪鳥、粟背林鴝、酒紅朱雀、台灣小鶯、金翼白眉」六種山林鳥禽,如此迥異的自然生態景緻,凝聚出各賦特色的台灣高冷茗茶,幻化締造出喉韻口感各具特色的茗茶。

包裝設計依據各山區所處的海拔,對應出代表的植物與鳥禽,以沈穩寧謐的美術形式,將傳統水墨畫所講究的氣韻、技巧,與現代水墨所強調的「色彩」結合,水墨自然揮灑、暈染的恣意感,除了具體呈現各山嶺代表的鳥語植物之意象,也藉由筆觸間的濃濁淡透,營造高山雲霧環繞的氛圍,如詩畫般展現出飲茶人的素雅寧謐。

Enjoy the sweet aftertaste of excellent High Mountain tea

This series of carefully selected High Mountain tea leaves was harvested from Taiwan’s Lishan, Hsi-tou, Alishan, Mt, Yu Ling, and Chilai mountain ranges. Different aromas emanate due to the diversity of the altitudes of the mountains which correspond to maple, bamboo, cedar, plum, pine, and lily plants and also represent six mountain birds; the Varied Tit, Liocichla steerii, Collared Bush Robin, Vinaceous Rosefinch, Strong-footed Bush Warbler and the White-whiskered Laughingthrush. Such widely different natural ecologic aspects instill Taiwan’s High Mountain tea with individual characteristics, fantastically giving this distinctive tea a special aftertaste.       

The packaging design is based on each mountain’s altitude with it’s corresponding plant and bird to combine artistic conception and skill in traditional ink paintings and modern color ink paintings. The natural ink paintings not only showcase the images of plants and birds which represent each mountain specifically, but they also build an atmosphere of a mountain in the clouds, allowing users to feel as if they are drinking tea in an elegant, peaceful poem or painting.     


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陝拾叄
西安文化縮影,美味盡收
Shaanxi Thirteen

列印

保留品牌發跡地所蘊含之深厚文化底蘊,並結合當代美術思維,新舊元素揉合,激盪出嶄新的《陝拾叁》品牌風格。

茶籽堂
品賞一滴油的難得與珍貴
Camellia Oil Gift Box

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瓶身以台灣苦茶籽為出發點,“一滴油”為整體概念。從整體造型、卡拴的服貼、手工的堅持到禮盒包裝的選用,實實在在地做出一瓶屬於台灣味道的好油。

SCHOKOPÜRE
咖啡巧克力多層口感的展現
The coffee chocolate presents a complexity of texture in mouth

封面

將實際品嚐後的多層口感,在版面設計上利用透視菱格紋重複排列,呈現立體3D視覺感;以巧克力與咖啡豆的色彩轉化,運用金屬質感的色澤,呈現奢華感。

SCHOKOPÜRE
平價巧克力也能呈現奢華感
Budget chocolate can showing luxurious

封面

以強列亮眼的飽和紅色為包裝主視覺,提升在通路市場上的注目度 ; 於版面中央以金線描繪杏仁輔佐,以表示選用高品質杏仁的堅持。

SCHOKOPÜRE
融化出繽紛色彩的巧克時尚
Blend in colorful choco-fashion

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依循「SCHOKOPÜRE」品牌時尚的調性脈絡, 在版面上大膽以撞色的設計手法呈現,讓融化的巧克力在流動中挹注繽紛的色彩。

2016 金點設計獎
包裝設計獎/視覺傳達設計獎
2016 Golden Pin Design Award

22222拷貝

三宜蜂業百年識別與形象手冊 / Sanyi 100th anniversary manual
養養健康乳鐵多益 / Young Health Lactoferrin
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016 比利時Pentawards SCHOKOPÜRE-101聯名禮盒
2016 Pentawards Award

pentawards-bronze-2016-for-web-small

與台北101合作的期間限定巧克力禮盒,分別以兩款不同的設計結合台北101樣貌,努力於好品質中碰撞出不同的玩心。

中祥食品
輕爽all day,無負擔的生活感
Feel lite all days, and free of burden

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此款包裝帶出了“城市一族”的概念,以生活中的輕快舒壓,呼應產品的低糖、無添加之感。

設計採買誌 年度最佳設計團隊第一名
Shopping Design Best 100

shoppingdesign-logo

台灣設計BEST100

2016 德國紅點傳達設計奬2016 Red Dot Award Communication design

2016REDDOT-LOGO

茶籽堂順其自然系列 / Naturally Smooth Series
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016TAA年度傑出設計公司金獎
2016 Design Company Of The Year

2016年度傑出logo

商業設計類金獎/包裝設計類金獎

2015 台灣國際平面設計獎
2015 Taiwan International Graphic Design Award

2015國際logo

全場大獎 茶籽堂 Cha Tzu Tang
企業識別銅獎 山里日紅 Sunrise Re Pot

名屋食品
喝果汁也可以很時尚
Famous House

cover

大膽選用黑色色塊和不同水果的剖面姿態結合,搭配比例適當的撞色版面,用設計凸顯簡約的摩登氛圍。

十八養場
天然享食,踏心真誠
18 Ranch

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褪去傳統畜產業印象,由現代風格的展現手法,提高品牌整體高注目度,落實日常飲食中的生活美。

daebeté 寶島生態系列
生態紅茶,與自然共處的嫻雅時光
The time coexistence with nature

cover

將色票使用習慣形式用於辨認茶湯色澤與茶種主題,讓紅茶湯色視覺化。

Wanto3 靜禾日 寵物系列
與毛小孩一起品味最愜意的生活品質
Living with pets with the most pleasant quality of life.

封面

依循產品的訴求,選用適當的犬類品種詮釋,
繽紛耀眼的色彩搭配惹人喜愛的俏皮動作,清楚點綴出品牌氛圍裡的寵物用品。

誰是寶貝
給寶寶和全家人最舒適的觸感
All the best for baby & family

cover

帶點沈靜的墨繪風格,濃濁淡透的美術技法,呈現的是品牌反樸歸真的堅持。

PHERMPEP 中化健康
舒心生活,豐沛健康
Good life built on wealthy health

封面

於盒形上嵌入互動的巧思,增添與服用者的互動感,而簡潔的版面亦保留了專業安全的品牌形象。

Coastline 海岸鮮物
一口吃掉來自海岸的鮮味
Eat all fresh from ocean

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以沈穩的深底色,搭配具動態感的波浪與海流產生輔助圖騰,襯托出烏魚新鮮又彈牙的美味

茶籽堂
順其自然,才為天然
Let things go naturally

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以『順其自然』為主題,運用版畫工藝跨越茶籽與藝術之間,替『油、髮、身、家、禮』五個系列設計專屬視覺圖像。