2015 台灣國際平面設計獎
2015 Taiwan International Graphic Design Award

■茶籽堂  Cha Tzu Tang

由內而外,以最自然的方式生活

追求天然與人文間的和諧,來自台灣在地的茶籽堂,讓大自然與生活交融調和,冀望茶籽的馥郁芬芳能緩解日常的緊湊步伐。透明玻璃罐身隱現茶油醇厚色彩,包裝概念以台灣年輕版畫藝術家SHIU, RUEI JR的筆觸,刻畫出在地樸質的圖像張力,枝葉扶疏、點綴著一顆顆醇潤茶籽與『福祿壽喜』所對應的四種神獸生動參與;福虎寓含吉慶歡喜、祿鹿代表如意福祿、祥鶴意味長壽安康、喜鵲則象徵著喜上眉梢的幸福。

以人為本的『油、髮、家、身、禮』五大紙本系列,封面延續茶籽堂禮盒系列的剪紙風格,特別選用復古手感紙張搭配不對稱設計,皆完整呈現自然的生活智慧與常民的工藝巧思。以茶籽身處的土地為影像採集計畫並加入濃厚的藝文色彩,強調深植於土地中的在地感與生活感。藉由傳統單色版畫形式與其他複合媒材,體現產品手作溫度感,新舊思維揉合碰撞「由內而外,以最自然的方式生活」,從自身的感受到餽贈心意於他人,茶籽堂全面性的呵護,讓一切美好變得理所當然。

From Inside to outside,live a nature lifestyle.

Seeking balance between nature and human, we long for compliance with the Mother Earth.Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life and hoping our aromatic tea seeds can slow down our daily paste.The transparent glass jar is presented with a mellow and strong color of tea oil, which concept of package comes from the brush of young Taiwanese print artist, Rei JR Shiu.It portrays local simple image tension with luxuriant branches and leaves decorated by mellow and full tea seeds as well as vividly participation of four mythological creatures that corresponds “Good fortune, Emolument, Longevity and Happiness”. Good-fortune tiger refers to joyful celebration, emolument deer refers to prosperity, auspicious crane refers to longevity, and happy magpie refers to radiant happiness.

The cover for five main hard-copy series of “oil, hair, home, body and manner” based on human continues the papercutting style of Cha Tzu Tang giftset series, and particularly uses retro feeling paper to go with unsymmetrical design. This presents natural life wisdom and marvelous technique ideas of ordinary people completely. Image collecting plan is based on the earth that tea seeds locate and then adds rich cultural colors to emphasize the local sense and life feeling that plant in the earth deeply.The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking “From Inside to outside,live a nature lifestyle”.

山里日紅

 

■山里日紅 Sunrise Re Pot

雲霧之鄉,千尺茶學。談禪沏茗,慢享生活

《山里日紅》為專門販售台灣阿里山高山精品茗茶的台灣首選品牌,靜觀原舞日昇,晨曦暉映茶湯澄清臻美氣息,幻化清淡綿邈韻致,浸享品茗禪意時光。〔雲舞茗品系列〕靈感啟發於阿里山景緻「群山、日出、雲海」,從經典中萃取意象元素,透過每個設計細節表達品飲茶、品生活的美學態度,將專屬尊榮感傾注於包裝設計中,流匯成一股禪意氣韻的生活享受,另外汲取發展之輔助圖形與色彩,延伸設計出品牌專屬形象專刊,乾淨大方、平衡視覺的排版設計,襯映出尊容大器風範;對應系列產品的文案與情境圖像,各司其職的達到氛圍傳遞、資訊上的溝通,使整體營造出和諧舒適之感;〔台灣新景系列〕汲取台灣文化意象,巧妙運用轉化為包裝設計元素,以紅、綠、藍作為各茶品主視覺色調,並將阿里山沉著內斂氣韻融入包裝之中。

在禮品的部份,整合西方美學與東方哲思設計風格,運用象形文字描摹實物形體的手法,將「山」的意象以複合媒材的設計形式呈現,紅線與鈕扣的連結,營造送禮喜氣氛圍。獨具的殊勝品味,讓人們在啜飲佳茗之餘,體悟茶學背後的人文涵養底藴,為國際東方茗品上乘之選。

 

Tea leaves in a high-elevated home of fog and clouds.A slow paced life – Zen philosophy with the infusion of tea

 “Sunrise Re Pot” is the first-choice brand in Taiwan that specializes in selling elite high mountain tea from Ali Mountain.The design is inspired by the spectacular view of Taiwan Alishan, whereas the classical image elements are extracted to express the aesthetics attitudes of tea drinking and life through meticulous design. Such exclusive nobility is infused into the package and flows into an enjoyment in life filled with Zen.The additional developed supporting graphics and colors extend the design of exclusive image special of the brand; the clean, natural and visual-balanced design layout highlights a manner of glory and talent. The proposals of the line of the products correspond with the situational images, and each performs its own functions well to achieve atmosphere delivery as well as information communication so that the overall cozy and harmonious atmosphere is created.The cultural image of Taiwan is taken and transformed into the elements of package with clever use. The base colors of the tea is applied with the red, green and blue colors, whereas such calm and restrained artistry of Alishan is infused into the package.

Fusing Western aesthetics and Eastern philosophy, the image “mountain” on the gift box is well illustrated with the techniques of forming Chinese pictograph characters. The collection brings happy atmosphere of gift sending through multi-material design and combination of red strings and buttons.The exceptional taste helps people to understand the humanity and culture.It is a supreme choice for internationaltea of the orient.


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trreeo 樹重奏
讓自然更自然
Conformity to nature

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從品牌命名、品牌形象到包裝設計,依循品牌以三層立體種作讓生態平衡的核心優勢和理念,呈現自然和鳴的俐落簡約風格。深植環保信念,讓身體的健康保養於理性中賦予輕鬆的感受。

綠藤生機
理性堅持,感性呵護
Rational insisted that emotional care

列印

方圓,代表品牌理性堅持與感性呵護的並重;真實,在品牌與商品間信念一致;透明,讓配方完整露出。

綠藤生機
回歸本質,傳遞真實
Back to nature , deliver the reality

列印

識別以芽菜和水相組構而成,轉換為設計圖像,象徵自然生命的成長,也意味著品牌自然透露出的活力談吐,再帶點鮮活的想像。

十八養場
美味雞肉料理,即時上桌
Chicken Fast Food Pack

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保留十八養場的輔助圖紋並翻玩趣味,利用碗型的料理結合吃相圖擺放,透過虛實的設計元素結合,除了美感的展現,更能清楚面對消費者溝通的層次。

tails&me
感質日常,與你共好
Better life with you &me

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毛小孩尾巴所表達的情緒,搖著尾巴開心跑跳,害怕而縮起尾巴;這些情緒便成為包裝上輔助圖紋的構想來源,更與品牌名添加更深一層的連結。

十八養場
顛覆傳統,看得見來自養場的好品質
Tasty Chicken Floss

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以摩登、潮流個性感的黑色為主體視覺,自然的脫穎市場上的傳統印象,亦代表獨有的個性堅持才能有好的品質。

陝拾叄
西安文化縮影,美味盡收
Shaanxi Thirteen

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保留品牌發跡地所蘊含之深厚文化底蘊,並結合當代美術思維,新舊元素揉合,激盪出嶄新的《陝拾叁》品牌風格。

茶籽堂
品賞一滴油的難得與珍貴
Camellia Oil Gift Box

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瓶身以台灣苦茶籽為出發點,“一滴油”為整體概念。從整體造型、卡拴的服貼、手工的堅持到禮盒包裝的選用,實實在在地做出一瓶屬於台灣味道的好油。

SCHOKOPÜRE
咖啡巧克力多層口感的展現
The coffee chocolate presents a complexity of texture in mouth

封面

將實際品嚐後的多層口感,在版面設計上利用透視菱格紋重複排列,呈現立體3D視覺感;以巧克力與咖啡豆的色彩轉化,運用金屬質感的色澤,呈現奢華感。

SCHOKOPÜRE
平價巧克力也能呈現奢華感
Budget chocolate can showing luxurious

封面

以強列亮眼的飽和紅色為包裝主視覺,提升在通路市場上的注目度 ; 於版面中央以金線描繪杏仁輔佐,以表示選用高品質杏仁的堅持。

SCHOKOPÜRE
融化出繽紛色彩的巧克時尚
Blend in colorful choco-fashion

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依循「SCHOKOPÜRE」品牌時尚的調性脈絡, 在版面上大膽以撞色的設計手法呈現,讓融化的巧克力在流動中挹注繽紛的色彩。

2016 金點設計獎
包裝設計獎/視覺傳達設計獎
2016 Golden Pin Design Award

22222拷貝

三宜蜂業百年識別與形象手冊 / Sanyi 100th anniversary manual
養養健康乳鐵多益 / Young Health Lactoferrin
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016 比利時Pentawards SCHOKOPÜRE-101聯名禮盒
2016 Pentawards Award

pentawards-bronze-2016-for-web-small

與台北101合作的期間限定巧克力禮盒,分別以兩款不同的設計結合台北101樣貌,努力於好品質中碰撞出不同的玩心。

中祥食品
輕爽all day,無負擔的生活感
Feel lite all days, and free of burden

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此款包裝帶出了“城市一族”的概念,以生活中的輕快舒壓,呼應產品的低糖、無添加之感。

設計採買誌 年度最佳設計團隊第一名
Shopping Design Best 100

shoppingdesign-logo

台灣設計BEST100

2016 德國紅點傳達設計奬2016 Red Dot Award Communication design

2016REDDOT-LOGO

茶籽堂順其自然系列 / Naturally Smooth Series
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016TAA年度傑出設計公司金獎
2016 Design Company Of The Year

2016年度傑出logo

商業設計類金獎/包裝設計類金獎

2015 台灣國際平面設計獎
2015 Taiwan International Graphic Design Award

2015國際logo

全場大獎 茶籽堂 Cha Tzu Tang
企業識別銅獎 山里日紅 Sunrise Re Pot

名屋食品
喝果汁也可以很時尚
Famous House

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大膽選用黑色色塊和不同水果的剖面姿態結合,搭配比例適當的撞色版面,用設計凸顯簡約的摩登氛圍。

十八養場
天然享食,踏心真誠
18 Ranch

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褪去傳統畜產業印象,由現代風格的展現手法,提高品牌整體高注目度,落實日常飲食中的生活美。