■茶籽堂 Cha Tzu Tang
追求天然與人文間的和諧，來自台灣在地的茶籽堂，讓大自然與生活交融調和，冀望茶籽的馥郁芬芳能緩解日常的緊湊步伐。透明玻璃罐身隱現茶油醇厚色彩，包裝概念以台灣年輕版畫藝術家SHIU, RUEI JR的筆觸，刻畫出在地樸質的圖像張力，枝葉扶疏、點綴著一顆顆醇潤茶籽與『福祿壽喜』所對應的四種神獸生動參與;福虎寓含吉慶歡喜、祿鹿代表如意福祿、祥鶴意味長壽安康、喜鵲則象徵著喜上眉梢的幸福。
From Inside to outside,live a nature lifestyle.
Seeking balance between nature and human, we long for compliance with the Mother Earth.Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life and hoping our aromatic tea seeds can slow down our daily paste.The transparent glass jar is presented with a mellow and strong color of tea oil, which concept of package comes from the brush of young Taiwanese print artist, Rei JR Shiu.It portrays local simple image tension with luxuriant branches and leaves decorated by mellow and full tea seeds as well as vividly participation of four mythological creatures that corresponds “Good fortune, Emolument, Longevity and Happiness”. Good-fortune tiger refers to joyful celebration, emolument deer refers to prosperity, auspicious crane refers to longevity, and happy magpie refers to radiant happiness.
The cover for five main hard-copy series of “oil, hair, home, body and manner” based on human continues the papercutting style of Cha Tzu Tang giftset series, and particularly uses retro feeling paper to go with unsymmetrical design. This presents natural life wisdom and marvelous technique ideas of ordinary people completely. Image collecting plan is based on the earth that tea seeds locate and then adds rich cultural colors to emphasize the local sense and life feeling that plant in the earth deeply.The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking “From Inside to outside,live a nature lifestyle”.
■山里日紅 Sunrise Re Pot
Tea leaves in a high-elevated home of fog and clouds.A slow paced life – Zen philosophy with the infusion of tea
“Sunrise Re Pot” is the first-choice brand in Taiwan that specializes in selling elite high mountain tea from Ali Mountain.The design is inspired by the spectacular view of Taiwan Alishan, whereas the classical image elements are extracted to express the aesthetics attitudes of tea drinking and life through meticulous design. Such exclusive nobility is infused into the package and flows into an enjoyment in life filled with Zen.The additional developed supporting graphics and colors extend the design of exclusive image special of the brand; the clean, natural and visual-balanced design layout highlights a manner of glory and talent. The proposals of the line of the products correspond with the situational images, and each performs its own functions well to achieve atmosphere delivery as well as information communication so that the overall cozy and harmonious atmosphere is created.The cultural image of Taiwan is taken and transformed into the elements of package with clever use. The base colors of the tea is applied with the red, green and blue colors, whereas such calm and restrained artistry of Alishan is infused into the package.
Fusing Western aesthetics and Eastern philosophy, the image “mountain” on the gift box is well illustrated with the techniques of forming Chinese pictograph characters. The collection brings happy atmosphere of gift sending through multi-material design and combination of red strings and buttons.The exceptional taste helps people to understand the humanity and culture.It is a supreme choice for internationaltea of the orient.