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2015 台灣國際平面設計獎
2015 Taiwan International Graphic Design Award

■茶籽堂  Cha Tzu Tang

由內而外,以最自然的方式生活

追求天然與人文間的和諧,來自台灣在地的茶籽堂,讓大自然與生活交融調和,冀望茶籽的馥郁芬芳能緩解日常的緊湊步伐。透明玻璃罐身隱現茶油醇厚色彩,包裝概念以台灣年輕版畫藝術家SHIU, RUEI JR的筆觸,刻畫出在地樸質的圖像張力,枝葉扶疏、點綴著一顆顆醇潤茶籽與『福祿壽喜』所對應的四種神獸生動參與;福虎寓含吉慶歡喜、祿鹿代表如意福祿、祥鶴意味長壽安康、喜鵲則象徵著喜上眉梢的幸福。

以人為本的『油、髮、家、身、禮』五大紙本系列,封面延續茶籽堂禮盒系列的剪紙風格,特別選用復古手感紙張搭配不對稱設計,皆完整呈現自然的生活智慧與常民的工藝巧思。以茶籽身處的土地為影像採集計畫並加入濃厚的藝文色彩,強調深植於土地中的在地感與生活感。藉由傳統單色版畫形式與其他複合媒材,體現產品手作溫度感,新舊思維揉合碰撞「由內而外,以最自然的方式生活」,從自身的感受到餽贈心意於他人,茶籽堂全面性的呵護,讓一切美好變得理所當然。

From Inside to outside,live a nature lifestyle.

Seeking balance between nature and human, we long for compliance with the Mother Earth.Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life and hoping our aromatic tea seeds can slow down our daily paste.The transparent glass jar is presented with a mellow and strong color of tea oil, which concept of package comes from the brush of young Taiwanese print artist, Rei JR Shiu.It portrays local simple image tension with luxuriant branches and leaves decorated by mellow and full tea seeds as well as vividly participation of four mythological creatures that corresponds “Good fortune, Emolument, Longevity and Happiness”. Good-fortune tiger refers to joyful celebration, emolument deer refers to prosperity, auspicious crane refers to longevity, and happy magpie refers to radiant happiness.

The cover for five main hard-copy series of “oil, hair, home, body and manner” based on human continues the papercutting style of Cha Tzu Tang giftset series, and particularly uses retro feeling paper to go with unsymmetrical design. This presents natural life wisdom and marvelous technique ideas of ordinary people completely. Image collecting plan is based on the earth that tea seeds locate and then adds rich cultural colors to emphasize the local sense and life feeling that plant in the earth deeply.The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking “From Inside to outside,live a nature lifestyle”.

山里日紅

 

■山里日紅 Sunrise Re Pot

雲霧之鄉,千尺茶學。談禪沏茗,慢享生活

《山里日紅》為專門販售台灣阿里山高山精品茗茶的台灣首選品牌,靜觀原舞日昇,晨曦暉映茶湯澄清臻美氣息,幻化清淡綿邈韻致,浸享品茗禪意時光。〔雲舞茗品系列〕靈感啟發於阿里山景緻「群山、日出、雲海」,從經典中萃取意象元素,透過每個設計細節表達品飲茶、品生活的美學態度,將專屬尊榮感傾注於包裝設計中,流匯成一股禪意氣韻的生活享受,另外汲取發展之輔助圖形與色彩,延伸設計出品牌專屬形象專刊,乾淨大方、平衡視覺的排版設計,襯映出尊容大器風範;對應系列產品的文案與情境圖像,各司其職的達到氛圍傳遞、資訊上的溝通,使整體營造出和諧舒適之感;〔台灣新景系列〕汲取台灣文化意象,巧妙運用轉化為包裝設計元素,以紅、綠、藍作為各茶品主視覺色調,並將阿里山沉著內斂氣韻融入包裝之中。

在禮品的部份,整合西方美學與東方哲思設計風格,運用象形文字描摹實物形體的手法,將「山」的意象以複合媒材的設計形式呈現,紅線與鈕扣的連結,營造送禮喜氣氛圍。獨具的殊勝品味,讓人們在啜飲佳茗之餘,體悟茶學背後的人文涵養底藴,為國際東方茗品上乘之選。

 

Tea leaves in a high-elevated home of fog and clouds.A slow paced life – Zen philosophy with the infusion of tea

 “Sunrise Re Pot” is the first-choice brand in Taiwan that specializes in selling elite high mountain tea from Ali Mountain.The design is inspired by the spectacular view of Taiwan Alishan, whereas the classical image elements are extracted to express the aesthetics attitudes of tea drinking and life through meticulous design. Such exclusive nobility is infused into the package and flows into an enjoyment in life filled with Zen.The additional developed supporting graphics and colors extend the design of exclusive image special of the brand; the clean, natural and visual-balanced design layout highlights a manner of glory and talent. The proposals of the line of the products correspond with the situational images, and each performs its own functions well to achieve atmosphere delivery as well as information communication so that the overall cozy and harmonious atmosphere is created.The cultural image of Taiwan is taken and transformed into the elements of package with clever use. The base colors of the tea is applied with the red, green and blue colors, whereas such calm and restrained artistry of Alishan is infused into the package.

Fusing Western aesthetics and Eastern philosophy, the image “mountain” on the gift box is well illustrated with the techniques of forming Chinese pictograph characters. The collection brings happy atmosphere of gift sending through multi-material design and combination of red strings and buttons.The exceptional taste helps people to understand the humanity and culture.It is a supreme choice for internationaltea of the orient.


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