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2016 德國紅點傳達設計奬2016 Red Dot Award Communication design

 ■茶籽堂順其自然系列 / Naturally Smooth Series

有感於茶籽堂深植於土地,以自然為本的堅持,我們將系列禮盒以『順其自然』為主題,經過反覆的討論溝通,藉由台灣版畫家-沐冉的創作,用手心刻畫出天然與人文的和諧感受。以版畫工藝跨越茶籽與藝術之間,替『油、髮、身、家、禮』五個系列設計專屬視覺圖像。包裝材質選用質樸的灰卡紙與黑白網印方式,襯托版畫製作過程的層次感,整體詮釋出茶籽堂以自然為本的品牌風格-順其自然。

In view of Cha Tzu Tang’s perseverance in land and orientation in nature, we design the Series with “natural smoothness”. Print craft connects tea-seed and art to design the exclusive visual images. The packaging materials are made of plain gray cardboard and black/white screen printing to highlight the layers of print production process, which interprets the overall brand style of nature orientation in Cha Tzu Tang – Naturally Smooth.茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016REDDOT2■茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

傳承老師傅古法精神,將壓制提鍊後的茶油與茶苷以不同比例調合,發展出以人為本『油、髮、家、身、禮』五大紙本系列。封面延續茶籽堂禮盒系列的剪紙風格,特別選用復古手感紙張搭配不對稱設計,完整呈現自然的生活智慧與常民的工藝巧思。

以茶籽身處的土地為影像採集計畫並加入濃厚的藝文色彩,強調深植於土地中的在地感與生活感。從自身的感受到餽贈心意於他人,茶籽堂全面性的呵護,讓一切美好變得理所當然。

Inheriting the ancient philosophy of the master, tea oil and tea glycosides extracted from pressing the ingredents are mixed in different proportions to develop into a people-oriented paper series in “oil, hair, family, body, and gift.” The cover extends the paper-cutting styles with special selection of vintage hand-felt paper incorporated and asymmetric design, which completely presents the natural wisdom in life and craft Ingenuity in civilians.

The images of the land where tea seed is located are collected and added with strong artistic colors to emphasize the perception of locality and life for the land. Giving gifts to others from one’s perception, Cha Tzu Tang offers a comprehensive pamper to turn all beauties as natural.


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trreeo 樹重奏
讓自然更自然
Conformity to nature

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從品牌命名、品牌形象到包裝設計,依循品牌以三層立體種作讓生態平衡的核心優勢和理念,呈現自然和鳴的俐落簡約風格。深植環保信念,讓身體的健康保養於理性中賦予輕鬆的感受。

綠藤生機
理性堅持,感性呵護
Rational insisted that emotional care

列印

方圓,代表品牌理性堅持與感性呵護的並重;真實,在品牌與商品間信念一致;透明,讓配方完整露出。

綠藤生機
回歸本質,傳遞真實
Back to nature , deliver the reality

列印

識別以芽菜和水相組構而成,轉換為設計圖像,象徵自然生命的成長,也意味著品牌自然透露出的活力談吐,再帶點鮮活的想像。

十八養場
美味雞肉料理,即時上桌
Chicken Fast Food Pack

官網_s 2

保留十八養場的輔助圖紋並翻玩趣味,利用碗型的料理結合吃相圖擺放,透過虛實的設計元素結合,除了美感的展現,更能清楚面對消費者溝通的層次。

tails&me
感質日常,與你共好
Better life with you &me

logo

毛小孩尾巴所表達的情緒,搖著尾巴開心跑跳,害怕而縮起尾巴;這些情緒便成為包裝上輔助圖紋的構想來源,更與品牌名添加更深一層的連結。

十八養場
顛覆傳統,看得見來自養場的好品質
Tasty Chicken Floss

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以摩登、潮流個性感的黑色為主體視覺,自然的脫穎市場上的傳統印象,亦代表獨有的個性堅持才能有好的品質。

陝拾叄
西安文化縮影,美味盡收
Shaanxi Thirteen

列印

保留品牌發跡地所蘊含之深厚文化底蘊,並結合當代美術思維,新舊元素揉合,激盪出嶄新的《陝拾叁》品牌風格。

茶籽堂
品賞一滴油的難得與珍貴
Camellia Oil Gift Box

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瓶身以台灣苦茶籽為出發點,“一滴油”為整體概念。從整體造型、卡拴的服貼、手工的堅持到禮盒包裝的選用,實實在在地做出一瓶屬於台灣味道的好油。

SCHOKOPÜRE
咖啡巧克力多層口感的展現
The coffee chocolate presents a complexity of texture in mouth

封面

將實際品嚐後的多層口感,在版面設計上利用透視菱格紋重複排列,呈現立體3D視覺感;以巧克力與咖啡豆的色彩轉化,運用金屬質感的色澤,呈現奢華感。

SCHOKOPÜRE
平價巧克力也能呈現奢華感
Budget chocolate can showing luxurious

封面

以強列亮眼的飽和紅色為包裝主視覺,提升在通路市場上的注目度 ; 於版面中央以金線描繪杏仁輔佐,以表示選用高品質杏仁的堅持。

SCHOKOPÜRE
融化出繽紛色彩的巧克時尚
Blend in colorful choco-fashion

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依循「SCHOKOPÜRE」品牌時尚的調性脈絡, 在版面上大膽以撞色的設計手法呈現,讓融化的巧克力在流動中挹注繽紛的色彩。

2016 金點設計獎
包裝設計獎/視覺傳達設計獎
2016 Golden Pin Design Award

22222拷貝

三宜蜂業百年識別與形象手冊 / Sanyi 100th anniversary manual
養養健康乳鐵多益 / Young Health Lactoferrin
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016 比利時Pentawards SCHOKOPÜRE-101聯名禮盒
2016 Pentawards Award

pentawards-bronze-2016-for-web-small

與台北101合作的期間限定巧克力禮盒,分別以兩款不同的設計結合台北101樣貌,努力於好品質中碰撞出不同的玩心。

中祥食品
輕爽all day,無負擔的生活感
Feel lite all days, and free of burden

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此款包裝帶出了“城市一族”的概念,以生活中的輕快舒壓,呼應產品的低糖、無添加之感。

設計採買誌 年度最佳設計團隊第一名
Shopping Design Best 100

shoppingdesign-logo

台灣設計BEST100

2016 德國紅點傳達設計奬2016 Red Dot Award Communication design

2016REDDOT-LOGO

茶籽堂順其自然系列 / Naturally Smooth Series
茶籽堂產品系列文宣 / Cha Tzu Tang products brochure

2016TAA年度傑出設計公司金獎
2016 Design Company Of The Year

2016年度傑出logo

商業設計類金獎/包裝設計類金獎

2015 台灣國際平面設計獎
2015 Taiwan International Graphic Design Award

2015國際logo

全場大獎 茶籽堂 Cha Tzu Tang
企業識別銅獎 山里日紅 Sunrise Re Pot

名屋食品
喝果汁也可以很時尚
Famous House

cover

大膽選用黑色色塊和不同水果的剖面姿態結合,搭配比例適當的撞色版面,用設計凸顯簡約的摩登氛圍。

十八養場
天然享食,踏心真誠
18 Ranch

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褪去傳統畜產業印象,由現代風格的展現手法,提高品牌整體高注目度,落實日常飲食中的生活美。