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2017 TOPAWARDS ASIA
Outstanding in Appearance  |  Food

– Outstanding in Appearance  |  Food –

■余順豐商行 – 男籽漢,花生 /  Yu Shen Feng – Man Power Peanuts

挾著殼的花生有如男子漢般結實壯碩,掰開殼至飽滿果仁倒入口中咬嚼,只消兩根手指頭就能俐落豪邁完成,花生的酥脆香濃藉此從舌尖漫溢開來。外包裝運用花生剖半造型製作紙漿塑模,藉由「余順豐商行」第三代品牌接管人自然展現的親切熱情與對自家產品的從容自信,以幽默趣味的擬人手法,將男子漢的直爽豪邁,作了絕佳的轉換演繹。

Can’t help having it one after another.
Peanuts with shells are firm as machos. You can simply use two fingers to open the pod and enjoy the crispy texture and luscious taste of the kernel.The package restores with local unsophisticated feeling. The design is a half peanut in molded pulp. The visual image is expressed in humor approach, through the affability and passion which are naturally shown by the third generation of Yu Shun Feng, Mr. Yu Zhao Feng, his frankness and boldness as a true man once again brings a fresh interpretation of peanuts.


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