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2016 TOPAWARDS ASIA
Outstanding in Materials | Beverage
Outstanding in Appearance | Food

– Outstanding in Materials  |  Beverage –

■吾穀茶糧 – 四季禮盒包裝 / SIID CHA – Four seasons gift box package design

以客家擂茶文化為底,將食茶與大自然土地融合,畫面上呈現四季特有的景象,因著茶葉產地變化,注入嶄新元素,創造多樣化口味:春蕎,春日喚呼初醒的味蕾,因循碧螺蕎麥而探索甘醇 ; 夏果,涼爽靜謐之夏,跌醉於果香和蜜香的美人茶中 ; 秋玫,山芒搖曳翩翩,紅玉與玫瑰仰臥於浪漫香甜之秋 ; 冬可,烏龍加入可可的陪伴,如同溫於手中的冬日暖楊,那麼的飽滿而厚實。

“Made from natural ingredients. Taste the simple and plain flavor of happiness in life.

Lei Cha, as known as Hakka ground tea, is the special dietary culture of Hakka people in Taiwan. First, put the roasted grains and tea leaves in the mortar and grind them together. Second, add hot or cold water in the mortar with the grinding grains and tea leaves. Third, stir them lightly and drink. SIID CHA combines the culture of drinking tea with nature and the Earth based on the cultural background of Hakka Lei Cha. The extraordinary scenery flavors of four seasons are presented by the fresh elements of tea plantations and time. The inner box adopts grey paperboard and wooden box to make simple and steady impression. The stacked colors present the elegance and delicacy of the brand naturally.

SIID CHA hopes to make people taste the pureness and nature from the grains by the Hakka traditional flavor, Lei Cha, and start to live the lohas lifestyle step by step.”

– Outstanding in Appearance  |  Food –

■ 茶籽堂 – 全系列產品包裝 / Cha Tzu Tang – whole series package design

追求天然與人文間的和諧,來自台灣在地的「茶籽堂」,讓大自然與生活交融調和,冀望茶籽的馥郁芬芳能緩解日常的緊湊步伐…包裝概念以台灣年輕版畫藝術家SHIU, RUEI JR的筆觸,描繪出在地樸質的圖像張力,枝葉扶疏、點綴著一顆顆醇潤茶籽與神獸的生動參與,象徵大自然的生生不息,傳統單色版畫形式與複合媒材的運用,體現產品手作溫度感,新舊思維揉合碰撞「由內而外,以最自然的方式生活」。

“From Inside to outside, live a natural lifestyle.

Seeking balance between nature and human, we long for compliance with the Mother Earth. Cha Tzu Tang is a pioneering green brand from Taiwan, generating harmony between nature and life and hoping our aromatic tea seeds can slow down our daily paste. The transparent glass jar is presented with a mellow and strong color of tea oil, which concept of package comes from the brush of young Taiwanese print artist, Rei JR Shiu. Shiu portrays the local and plain image with tension, whereas the branches are profusely covered with leaves, highlighting the tea seeds with active involvement of beasts to symbolize the endless nature. The use of traditional monochrome prints and composite materials present the handmade texture of products, an infusion and a collision of the modern and traditional thinking “From Inside to outside, live a nature lifestyle.”

 


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