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陝拾叄
浪浪西安城牆味道禮盒
Package Design

■ 公司名稱. 陝拾叄  ■ 品牌名稱. 陝拾叄  ■ 作品名稱. 浪浪西安–城牆味道禮盒

漫步西安老城牆,奶香餅味伴秋涼。
作為中國四大古都之首的西安,留下了許多壯麗的文化遺址,這次陝拾叄將千年城牆幻化成奶香四溢的餅乾,打開浪浪西安彷彿走進舊街老巷,每一步都是歷史。
以「到西安旅行 — 浪浪西安」為創意發想,將餅乾做成城牆的形狀,並內附一張西安地圖標示出西安特色文化地標,透過吃餅與地圖的互動認識西安的美好,每一片餅乾,都乘載了西安古城的滿滿滋味,濃厚的香氣帶出中國文化的香醇美好。
外盒以鐵盒的方式封存城牆味道,圓形的線框集合了文化古城,也意味著浪浪西安為美味與文化的集結,將各具特色的文化古城以線性繪圖方式呈現,輔以質樸的陝拾叄色彩;霧面質感的鐵盒搭配上光的城牆印刷,在手上輕晃便能感受各古城的魅力;磚紅色的袖套開窗設計與外盒相互搭配,袖套設計訴說著保護窗外風景亦保護西安城牆的珍貴;提袋延續袖套質樸的磚紅色,並將十款城牆餅乾以線性的方式排列,由外至裡一致的調性,保留西安特性與餅乾的精緻。
在西安的每一步,都向歷史更靠近一步,每一幕都是前人努力的蹤跡。將西安必訪之景,成為手上一片片的餅乾,吃一片走一步,組成你的西安之旅,每個回憶都有一個味道,將這趟旅程寫入視覺與味覺的完美感受。

■ Company – Shaanxi Thirteen ■ Brand – Shaanxi Thirteen ■ Project name – Travel to Xian Gift Box

Strolling through the Xian city old wall, smell creaming baking flavor around the Autumn.
As the first of four oldest cities Xian, that keeps lots of magnificent cultures sites. This time Shaanxi Thirteen turned these thousand city walls into creaming cookies, that opens the gift box is just like walking into the old street and each bite is history.
“Travel to Xian” is the creative idea this time, and make the cookies to the city’s shape, and include a Xian map that Xian culture attractions are marked. To know the wonderfulness of Xian through having cookies that each cookie contains Xian old cities flavor and the rich smell brings out the mellow and beautiful of the Chinese culture.
Use the iron box to preserve the city wall’s flavor, and the circle on the box brings all the old city walls together which also expresses this gift box gathering tasty and cultural. The distinctive old attractions are represented with linear drawing style match with Shaanxi Thirteen color system. The brick-red packaging sleeve with a round window matches the box’s design and expresses that the precious city wall of Xian is protected.
Every step in Xian is a step closer to history, and each scene is the ancients work hard on it. Bake the most-visit attractions to cookies, take a bite, and take a step creating your own Xian trip, that makes your memory flavored.


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