■ 公司名稱.當支蜜有限公司 ■ 品牌名稱.BnnBee 當支蜜 ■ 作品名稱.品牌形象＆包裝設計
BnnBee 有著三宜百年蜂業的專業背景，從命名開始，我們便從蜜蜂教會我們的事為出發點，學習好物分享，學習互信，學習合作轉換至品牌整體架構上。在識別上以「tag me」 概念，用圖釘意象轉化成好禮的暗號，表達品牌搜羅各地好物的專業與心意，塑造具世界觀的在地禮品品牌，在品牌個性上除了真心真意也帶有好奇創新，自在揮灑創意的調性氛圍，賦予品牌有專業的背景技術兼具新穎玩味的品牌感受。因此在包裝上刻意將場景帶到另一個虛幻的星球宇宙，帶有想像且有趣的生活意味。在三入裝蜂蜜罐上的ＢＮＢ可以視為品牌名的縮寫，加深消費者的品牌印象，另外的巧思便是一般蜜與特別蜜的代稱，容量我們更精巧設計以有順利含義的66g，整體表現出將好蜜封存，將好禮給適合的你，變成人與人間不需言語的默契，在送禮與祝福上皆能帶來好的意象。
■ Company – Bnn.Bee Company Ltd. ■ Brand – BnnBee ■ Project name – Branding image & Packaging design
BnnBee has the background from “Sanyi 100 years bee company”. For naming it ,we start from “what bee taught us” – learn to share , learn to believe and learn to cooperate ,and then transform on the branding entire structure. On the visual identity concept [ tag me ] , use the drawing pin image transfer to indicate as a good gift , also presenting this brand has a professional background , moreover, showing the brand feature is young and fun.
On this package design, with the imagination and interesting meaning , so we bring the scene from the planet and universe to the package on purpose.
“B N B” on the honey can could be seen as abbreviation of the brand name for making brand impression deeply for customers, additionally, there is a 66g on it and “66” has a meaning with happiness in Chinese.
This product is not just a present but also a bless… For you and who you care.
