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將「歌頌美好生活」為整體品牌形象概念,識別上將logotype連結音符的波動,透過音韻的高低起伏和旋律感,整體完整的展現露奇亞一切源於自然的品味美學。
Published on 十月 26th, 2017 .
BRANDING, IDENTITY, PACKAGING, WORK
從品牌命名、品牌形象到包裝設計,依循品牌以三層立體種作讓生態平衡的核心優勢和理念,呈現自然和鳴的俐落簡約風格。深植環保信念,讓身體的健康保養於理性中賦予輕鬆的感受。
Published on 九月 13th, 2017 .
BRANDING, IDENTITY, PACKAGING, PRINTING, WORK
方圓,代表品牌理性堅持與感性呵護的並重;真實,在品牌與商品間信念一致;透明,讓配方完整露出。
Published on 九月 7th, 2017 .
BRANDING, PACKAGING, WORK
識別以芽菜和水相組構而成,轉換為設計圖像,象徵自然生命的成長,也意味著品牌自然透露出的活力談吐,再帶點鮮活的想像。
Published on 九月 1st, 2017 .
BRANDING, IDENTITY, WORK
保留十八養場的輔助圖紋並翻玩趣味,利用碗型的料理結合吃相圖擺放,透過虛實的設計元素結合,除了美感的展現,更能清楚面對消費者溝通的層次。
Published on 七月 24th, 2017 .
BRANDING, PACKAGING, WORK
毛小孩尾巴所表達的情緒,搖著尾巴開心跑跳,害怕而縮起尾巴;這些情緒便成為包裝上輔助圖紋的構想來源,更與品牌名添加更深一層的連結。
Published on 七月 10th, 2017 .
BRANDING, PACKAGING, WORK
以摩登、潮流個性感的黑色為主體視覺,自然的脫穎市場上的傳統印象,亦代表獨有的個性堅持才能有好的品質。
Published on 七月 3rd, 2017 .
BRANDING, PACKAGING, WORK
保留品牌發跡地所蘊含之深厚文化底蘊,並結合當代美術思維,新舊元素揉合,激盪出嶄新的《陝拾叁》品牌風格。
Published on 四月 21st, 2017 .
BRANDING, IDENTITY, PACKAGING, WORK
瓶身以台灣苦茶籽為出發點,“一滴油”為整體概念。從整體造型、卡拴的服貼、手工的堅持到禮盒包裝的選用,實實在在地做出一瓶屬於台灣味道的好油。
Published on 三月 6th, 2017 .
BRANDING, PACKAGING, WORK
將實際品嚐後的多層口感,在版面設計上利用透視菱格紋重複排列,呈現立體3D視覺感;以巧克力與咖啡豆的色彩轉化,運用金屬質感的色澤,呈現奢華感。
Published on 二月 17th, 2017 .
BRANDING, PACKAGING, WORK
以強列亮眼的飽和紅色為包裝主視覺,提升在通路市場上的注目度 ; 於版面中央以金線描繪杏仁輔佐,以表示選用高品質杏仁的堅持。
Published on 二月 6th, 2017 .
BRANDING, PACKAGING, WORK
依循「SCHOKOPÜRE」品牌時尚的調性脈絡, 在版面上大膽以撞色的設計手法呈現,讓融化的巧克力在流動中挹注繽紛的色彩。
Published on 十二月 30th, 2016 .
BRANDING, PACKAGING, WORK
此款包裝帶出了“城市一族”的概念,以生活中的輕快舒壓,呼應產品的低糖、無添加之感。
Published on 八月 23rd, 2016 .
BRANDING, PACKAGING, WORK
大膽選用黑色色塊和不同水果的剖面姿態結合,搭配比例適當的撞色版面,用設計凸顯簡約的摩登氛圍。
Published on 七月 26th, 2016 .
BRANDING, PACKAGING, WORK
褪去傳統畜產業印象,由現代風格的展現手法,提高品牌整體高注目度,落實日常飲食中的生活美。
Published on 七月 14th, 2016 .
BRANDING, IDENTITY, PACKAGING, WORK
將色票使用習慣形式用於辨認茶湯色澤與茶種主題,讓紅茶湯色視覺化。
Published on 七月 6th, 2016 .
BRANDING, PACKAGING, WORK
依循產品的訴求,選用適當的犬類品種詮釋,
繽紛耀眼的色彩搭配惹人喜愛的俏皮動作,清楚點綴出品牌氛圍裡的寵物用品。
Published on 六月 15th, 2016 .
BRANDING, PACKAGING, WORK
帶點沈靜的墨繪風格,濃濁淡透的美術技法,呈現的是品牌反樸歸真的堅持。
Published on 四月 19th, 2016 .
BRANDING, PACKAGING, WORK
於盒形上嵌入互動的巧思,增添與服用者的互動感,而簡潔的版面亦保留了專業安全的品牌形象。
Published on 三月 24th, 2016 .
BRANDING, PACKAGING, WORK
以沈穩的深底色,搭配具動態感的波浪與海流產生輔助圖騰,襯托出烏魚新鮮又彈牙的美味
Published on 三月 16th, 2016 .
BRANDING, PACKAGING, WORK