■ 公司名稱.杉蒲企業    ■ 品牌名稱.足倍健 Zube J    ■ 作品名稱.機能襪系列

ZUBE J，取「足倍健」諧音轉換為俏皮現代的英文品牌名，「J」有Jump、輕盈跳躍的意涵，也象徵修長有力的腿部線條；識別設計將產品意象適度轉化，流暢輕揚、延伸包覆的字形設計，展現襪品柔軟彈性及腿部曲線弧度；包裝部分考量襪品為消費型商品，須能清楚辨識資訊，除依模特兒身著的襪品區隔，更系統化運用色彩及圖示區分產品特性，完整表現品牌洗練專業感。

Sprightly stroll

“Zube J” is taken from a Chinese homonym converted into modern playful English brand name, “J” with implication of sprightly and leaping, which also symbolizes the long and powerful leg lines. The design identification converts product image to textual design with sprightly, light, extending and coverage, featuring the softness, flexibility and leg curves of the functional socks. The package takes into consideration of consumer-oriented sock products and needs to clearly identify the information; not only does it segment the sock products worn by the model but also intuitively apply colors and image zones to separate product characteristics, thereby to comprehensively present the experience and professionalism of the brand.

■ 公司名稱.美可特品牌企劃設計    ■ 品牌名稱.擔露 Danlou    ■ 作品名稱.2013「食色新也」擔露展 周邊設計

「擔起好禮，表露心意」台灣最感性哲學「禮」的精神。從包裝尺度、結構、材質到符碼、色彩、文化，將生活興味與設計藝術對話交映，精緻創新的展現，襯出埋沒期間的價值，讓包覆其中的食，格外引人饞涎。試圖跳脫一般藝廊較於靜態、距離感的框架束縛，一面享用食物的美味，一面欣賞包裝的美好，如此自如漫步於藝廊的隨性輕鬆，將設計與藝術緊貼人心、融入生活，把台灣好味道打包帶走。

“Choosing a fine gift. Showing our sincerity”The spirit of“etiquette”is the most sensitive philosophy for Taiwanese people.Souvenirs have eventually advanced from packaging design to focus on the five senses of design, which trigger the more in-depth sensation.We succinctly analyze the core spirit brewed behind the brand, the package dimension, structure, material, to symbols, colors and culture. Ｗe infuse design and culture into life to package the good taste of Taiwan into a gift.

■ 公司名稱.金御晟    ■ 品牌名稱.山里日紅    ■ 作品名稱.品牌事務用品與系列DM

談禪沏茗，慢享生活。

「沏茶」屬於東方式茶學韻律美學，如切如磋，如琢如磨傾注於茶學之中，茶湯洗心滌慮，涵養秀逸無窮回甘之間，凝集一道心靈軌跡，流洩一股清明的生活態度，寂與靜、仁與美，啟思感官，不同的慢步調，讓心靈停頓留白，陶醉於茶香芬芳，讓喧囂從世俗中褪去，澹泊裡仍見悠長回甘層次的醇美，品味生活禪意茗茶時光。

A slow paced life – Zen philosophy with the infusion of tea

Making tea poses an Eastern esthetic significance. Much endeavor is needed in the studies of tea. The tea cleanses the soul and cultivates a way of life. A trail of the heart is thus created, illuminating the beauty and subtlety that refreshes all senses. Intoxicated by the scent of tea, our heart skips a beat, and slows down the pace of life. Let us hide away from the secular noise, and see the layers of complexity brewing in the tea, enjoy a life of tea and Zen philosophy.

■ 公司名稱.余順豐農產加工廠    ■ 品牌名稱.余順豐商行 雜榖賣所    ■ 作品名稱.抹胭脂，花生

土豆抹胭脂，淡妝濃抹總香怡。

去殼褪膜的赤裸花生仁，均勻鑲裹上各式口味，彷若仕女上妝輕抹胭脂，不同色彩，演繹各式馥郁幽雅風情，無論淡妝濃抹，總是綻放清雅芳香。「胭脂」為中國古代女性塗抹於兩頰、嘴唇，修飾潤色的化妝品。此系列運用視覺想像，跳脫裹粉花生既有印象，以仕女圖風格怡然呈現，女孩輕抹上妝的姿態總是優雅而美好。

Dress the peanuts. Fine quality with light or heavy dressing.

Shelled peanuts coated with various scents and seasonings are delightful as pretty girls with either light or heavy makeup. This colorful product is finely seasoned and exquisite.Yanzhi is a kind of rouge which ancient Chinese women used to brighten cheeks and lips. This series utilizes visual imagination, breaking away from traditional impression on powder wrapped peanuts, displaying lady illustration in a natural style. Girls with light makeup are always elegant and beautiful.

■ 公司名稱.金御晟    ■ 品牌名稱.山里日紅    ■ 作品名稱.雲舞茗品系列禮盒

整合西方美學與東方哲思設計風格，運用象形文字描摹實物形體的手法，將「山」的意象以複合媒材的設計形式呈現，紅線與鈕扣的連結，營造送禮喜氣氛圍，台灣阿里山一山獨高的沉穩尊容氣韻，宛若茶湯深邃悠揚，雋永綿邈獨有韻致。

Fusing Western aesthetics and Eastern philosophy, the image “mountain” on the gift box is well illustrated with the techniques of forming Chinese pictograph characters. The collection brings happy atmosphere of gift sending through multi-material design and combination of red strings and buttons. The serenity and magnificence of a high mountain is as profound as a cup of tea, artistic and delicate.

■ 公司名稱.余順豐農產加工廠    ■ 品牌名稱.余順豐商行 雜榖賣所    ■ 作品名稱.男籽漢，花生

挾著殼的花生有如男子漢般結實壯碩，掰開殼至飽滿果仁倒入口中咬嚼，只消兩根手指頭就能俐落豪邁完成，花生的酥脆香濃藉此從舌尖漫溢開來。外包裝運用花生剖半造型製作紙漿塑模，藉由「余順豐商行」第三代品牌接管人自然展現的親切熱情與對自家產品的從容自信，以幽默趣味的擬人手法，將男子漢的直爽豪邁，作了絕佳的轉換演繹。

Can’t help having it one after another.
Peanuts with shells are firm as machos. You can simply use two fingers to open the pod and enjoy the crispy texture and luscious taste of the kernel.The package restores with local unsophisticated feeling. The design is a half peanut in molded pulp. The visual image is expressed in humor approach, through the affability and passion which are naturally shown by the third generation of Yu Shun Feng, Mr. Yu Zhao Feng, his frankness and boldness as a true man once again brings a fresh interpretation of peanuts.

■ 公司名稱.金御晟    ■ 品牌名稱.山里日紅    ■ 作品名稱.雲舞茗品系列

擁有獨特的風土氣候，台灣阿里山終日霧氣雲瀑飄拂穿梭於茶樹間，使得茶葉柔嫩，厚度飽滿。日照充足、日夜溫差大，卻緩緩汲取露、霧、雲精粹，凝聚茗茶獨有的山頭氣，造就茶葉厚實，渾然天成口感清香悠揚，無窮回甘的滋味，餘韻深邃久久低迴不已。

〔雲舞茗品系列〕靈感啟發於阿里山景緻「群山、日出、雲海」，從經典中萃取意象元素，透過每個設計細節表達品飲茶、品生活的美學態度，將專屬尊榮感傾注於包裝設計中，流匯成一股禪意氣韻的生活享受，打造簡單而雋永的美境。

■ 公司名稱.金御晟    ■ 品牌名稱.山里日紅    ■ 作品名稱.台灣新景系列

〔台灣新景系列〕汲取台灣文化意象，巧妙運用、轉化為包裝設計元素，以紅、綠、藍作為各茶品主視覺色調，並將阿里山沉著內斂氣韻融入包裝之中；三款鐵罐內為一包包散茶，長盒則定調為品茶入門款的袋裝阿里山紅茶。三款茶滿溢阿里山自然菁萃，經熱水徐緩沖泡，舒展開來的溫潤沉韻蔓延，久泡甘醇不澀，唇齒漫茶香，獨具的殊勝品味，讓人們在啜飲佳茗之餘，體悟茶學背後的人文涵養底藴，為國際東方茗品上乘之選。

奇芋大地 Kiyu Taro【奇芋氣象台 Weather station】

Packaging Design Best of the Best

品香 daebeté【寶島生態 茗茶系列禮盒 Formosa Ecology Tea Gift Set】

Packaging Design Winner 2012