■公司名稱.新加坡 燕苑 ■ 品牌名稱.Nestbloom ■ 作品名稱.Nestbloom品牌形象＆包裝設計
我們所熟知的燕窩大部分皆為透明白色條狀，而來自新加坡的「Nestbloom」研發出新型態的花型燕窩，透過品牌的整體規劃和包裝設計，形塑摩登雅緻的燕窩品牌形象。
識別上以織帶的柔美線條圈圍出花的樣態，如同產品的外型沖泡後的流動感。燕窩給人的感受本就高貴，在形象上以簡約素雅的留白和柔嫩色彩相搭配，在包裝上嘗試了切角寶盒型，盒邊的切角與盒蓋的蓬度皆考量比例美感，外盒上的織帶刻意與燕子尾巴作為呼應，也與品牌的識別有緊密的一致性。
一個將東方美學融合食癒美學的燕窩品牌，如同得到一個祝福，享受當下的高雅氛圍，視覺和味覺都得到滿足了呀！
■ Company -Singapore Yan Yuan pte Ltd ■ Brand – Nestbloom ■ Project name – Nestbloom Branding Visual Identity Design & Packaging Design
Transparent white strip is the bird’s nest shape that we know the most , [Nestbloom] from Singapore created a new flower shape for the bird’s nest. Moreover, we try to plan a modern and elegant branding image of the bird’s nest from the brand integrated plan and packaging design.
The smooth curve wreathe a flower image for the visual design.Bird’s nest accord a noble imaging , on the packaging design we create a jewelry box with simply color -white and soft color to match each other.
A bird’s nest brand connect with eastern beauty and health food art , both vision and taste are satisfied.
