■ 公司名稱.尾巴與我國際有限公司 ■ 品牌名稱.tails&me ■ 作品名稱.包裝設計
在檢視品牌過程中，提取品牌名tails&me的「＆」做變化，除了飼主與寵物，更觸及到寵物與環境，寵物與寵物間，代表著因寵物而構築起的共好關係與連結，呈現在品牌識別與包裝的主視覺上。跟毛小孩溝通的方法之一是看著毛小孩尾巴所表達的情緒，搖著尾巴開心跑跳，害怕而縮起尾巴;這些情緒便成為包裝上輔助圖紋的構想來源，更與品牌名添加更深一層的連結，也能讓飼主藉此更了解毛小孩的動作傳遞。掀蓋方式的包裝結構設計，有著拆物的驚喜巧思，另外一面減少寵物零售市場容易被消費者破壞的耗損，更重要的是，爭取到更多能夠溝通訊息的版面，加深品牌印象。
■ Company – Tails&Me International Co., Ltd. ■ Brand – tails&me ■ Project name – Package design
On the process of checking tails&me ,on the main visual of branding identity and packaging presenting, making a change on the [&] of the brand name connect the great relationship with pets ,from the owners with pets to pets with the environment ,therefore , between pets and pets.
The communication with pets is from their tails which shows their emotion, shake it for happiness ; scared so hide it , for connect the brand with package deeply , those emotions are the ideas cause on package design, additionally, let the owners more understand what pets action. The package construction design has the surprise of opening a gift ,also ,for the less wasteful to the environment, more importantly, increased the communication’s message and create brand’s impression deeply.
