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方格氏
2019 生技展|展場設計
FANGUS

■ 公司名稱.蕈優生物科技股份有限公司  ■ 品牌名稱.方格氏     ■ 作品名稱.2019生技展 展場設計

這幾個月,看著方格氏的形象設計漸漸清晰,而2019生技展成為方格氏將新形象釋出的場合,在這次的展場設計中連結了形象及包裝的概念,將視覺的方形環繞形象轉化在場域上,另外包裝上的黑線也運用在展場上的主牆、展示桌及展示牆上。
銀耳在藍光的照射下會釋放出對人體有益的成分,因而在銀耳牆的呈現上加上了藍光成為最吸睛的亮點;牆面的展示上,皆放上了方格氏的形象及理念,加深視覺印象;中間的布條印上銀耳展現出銀耳的白與透。
在整體的呈現上,前方為視覺形象的表現,中間的吧檯桌為產品展示及原料說明區域,後方的形象牆面則有產品形象照及關於自然循環的蕈菇美學理論。純白的空間連結了產品的形象,有別於其他廠商的高彩度展示,在諾大的展區中展現純粹的美。

Company – Q-YO Biotechnology Co., Ltd.  Brand – Fangus  Project name – 2019 BIO Asia-Taiwan Exhibition Design

2019 Bio Asia-Taiwan Exhibition is the occasion of Fangus to release their new visual identity. In this exhibition design, connect the concept of  identity and package design, moreover, turn the square surround visual design into this area, in addition, the black line which on the package is also designed on the wall, table and display wall.

The tremella will emancipate the ingredient which is benefit for human when it expose on the blue light, therefore, create a blue light tremella display wall; furthermore, all the display walls show the visual identity and feature of Fangus; the fabrics on the middle was printed on tremella represent to the white and pure of tremella.

On the overall presentation, the front shows visual identity, the product display placed on the bar table, last, the display wall  with the product visual photos and the theory of “Natural circulation of mushroom health and beauty aesthetics”. This white space connect with the visual of the product ,which different from the other booth, that express the pure beauty in this exhibition area.


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