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2014 比利時Pentawards 細品香茗-高冷茶系列
2014 Pentawards Award

台灣山頭凝聚的高冷茗茶滋味/Taiwan High Mountain Tea 

百岳上佳茗,凝露百回甘

此系列以嚴選台灣著名六大高海拔山頭所孕育的頂級茶品為訴求,「梨山、杉林溪、阿里山、合歡山、大禹嶺、奇萊山」各山嶺間相異的海拔高度所散逸出的不同氣度,對應出「楓、竹、杉、梅、松、百合」植物,也各代表了「赤腹山雀、藪鳥、粟背林鴝、酒紅朱雀、台灣小鶯、金翼白眉」六種山林鳥禽,如此迥異的自然生態景緻,凝聚出各賦特色的台灣高冷茗茶,幻化締造出喉韻口感各具特色的茗茶。

包裝設計依據各山區所處的海拔,對應出代表的植物與鳥禽,以沈穩寧謐的美術形式,將傳統水墨畫所講究的氣韻、技巧,與現代水墨所強調的「色彩」結合,水墨自然揮灑、暈染的恣意感,除了具體呈現各山嶺代表的鳥語植物之意象,也藉由筆觸間的濃濁淡透,營造高山雲霧環繞的氛圍,如詩畫般展現出飲茶人的素雅寧謐。

Enjoy the sweet aftertaste of excellent High Mountain tea

This series of carefully selected High Mountain tea leaves was harvested from Taiwan’s Lishan, Hsi-tou, Alishan, Mt, Yu Ling, and Chilai mountain ranges. Different aromas emanate due to the diversity of the altitudes of the mountains which correspond to maple, bamboo, cedar, plum, pine, and lily plants and also represent six mountain birds; the Varied Tit, Liocichla steerii, Collared Bush Robin, Vinaceous Rosefinch, Strong-footed Bush Warbler and the White-whiskered Laughingthrush. Such widely different natural ecologic aspects instill Taiwan’s High Mountain tea with individual characteristics, fantastically giving this distinctive tea a special aftertaste.       

The packaging design is based on each mountain’s altitude with it’s corresponding plant and bird to combine artistic conception and skill in traditional ink paintings and modern color ink paintings. The natural ink paintings not only showcase the images of plants and birds which represent each mountain specifically, but they also build an atmosphere of a mountain in the clouds, allowing users to feel as if they are drinking tea in an elegant, peaceful poem or painting.     


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