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Design award
2012 IF X VICTOR

 

 

【petit foret】

華麗復辟,味覺與視覺交織雙重藝術饗宴。 從VI識別、包裝設計、到文宣、櫃位陳列、店舖形象等整體,運用維多利亞式風格、裝飾色彩、繁複雕飾、復古華麗的金屬質感、燙金鑲邊等,細膩的勾勒出帶點神祕、浪漫的設計調性,整體呈現精緻華麗、皇室宮廷的風格,期與至高品質的象徵,在氛圍的營造下,提供品味精緻洋果子的新享受。

The restoration of resplendency, and the dual artistic feast interweaving the sense of taste and sight. The overall design uses Victorian style, decorative colors, elaborate decorative carving, vintage and gorgeous metal texture and gilding border to delicately outline the slightly mysterious and romantic design tone, generally exhibiting exquisite and splendid style of royal house and imperial court to provide new enjoyment of western cookie with refined taste under the creation of atmosphere.

 

【遊山茶訪】

嘉振茶館本著四十餘年台灣高山茶專營經驗,以專業行山者身歷茶境的體驗感受,分享好茶的理念堅持,力行體現「遊遍名山訪茗茶」 之原味精神。以「嘉振茶館」為背景之視覺形象設計,訴求突顯文化、歷史與專業度,選用成熟微捲曲的茶葉外型,解構成為奉茶之姿、壺之態,藉由柔和圓順的有機舒展線條,給予人鮮採自然原味感外,更闡釋嘉振茶館長期建立起有形(茶品質)與無形(氣氛、茶道精神…)的文化內涵和深度價值。

With over 40 years of tea making experience, Jia Jan Tea Company shares their tea finding experience with customers through their persistence in producing the best teas. so The spirit of visiting famous mountains in  search of the best teas will be maintained and experienced.The visual image has been designed to reflect culture, history and professionalism of the company. Using the slightly curled shape of riped  tea leaves, teapots and teacups have been designed to represent smooth organic lines as well as the beauty of nature. It also explains our long term efforts in building both tangible (quality) and intangible ( atmosphere and the spirit of the way of the tea) qualities of this deep and cultivated culture of tea.

 

【玩味禮盒】

不斷追求創新變化的老楊方塊酥,這回又大玩新創意!推出四種全新口味,櫻花芬芳口味,綻放輕柔甜美唯美質地;烏龍茶口味,散發清悠迷人茶香;紅椒口味;零嘴鹹香麻辣滋味令人吮指回味;芥末口味,爽辣的口感挑動了味蕾感官;用創意調配方塊酥的無限可能,多樣化的不思議滋味,每一種口味20入一條長方條形,集結四種不同口味成長方型禮盒,展現品牌的創新百變,並巧思提蓋設計意為美好的記憶就用方塊酥帶著走。

TK Food create four brand new tastes–cherry blossom flavor is clear and sweet; oolong tea flavor; salty snacks flavor and spicy mustard flavor. TK Food uses unique baking technique to blend various flavors with creativity. Every flavor contains 20 packages within a strip of rectangle. Four different flavors are collected in a rectangular box to express the brand’s novelty and variety.

 

【幸福八寶】

在「稻米之鄉」嘉南平原上,因溫和的氣候、豐沛的雨水,以及來自濁水溪的優質水源,滋養了這塊純淨無污染的肥沃土地,米圃製米在此建立「幸福契作」品牌,與農民們共同打造新鮮自然的健康好米。此系列包裝企劃,設計概念靈感來自,小時候長輩們總是告訴我們「汗滴禾下土,粒粒皆辛苦。」要懂得惜福每一粒米的道理。而一碗白飯的形成,不是靠一個人的力量就可以完成的,因此集結了幸福契作各具所長的「幸福八寶」,有嚴格把關的李班長、傳遞幸福滋味的阿璐姐、及專注精米的技術達人、控管米質的品管達人、賦予變化的創意達人、堅持理想的有機達人、守護土地的栽種職人、純樸踏實的栽種職人…在八位達人堅守崗位、各司其職的齊心耕耘下,才能造就出充滿幸福滋味的好米香,提供優良品質、精緻純粹的頂級米質。

The plan of this packing series collected Blest Contract’s “⋯⋯Eight Treasures Of Happiness” with class leader Lee strictly checking on the products, Sister A-Lu expressing the taste of happiness, technical expert of polishing rice, expert of controlling rice quality, creative expert of making changes, organic expert of insisting ideals, planting expert of protecting the land, and simple-minded dependable planting expert. Because eight experts insist on and take responsibility for their work respectively, they produce good rice with the taste of happiness and provide excellent quality of rice.

 

 


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