東昌系統工程公司擁有深厚的工程與製造經驗，為機電工程產業的領導品牌。透過品牌命名到形象建立，樹立先進創新、具有國際視野與專業技術的品牌形象。“Tectiiko” 結合了科技、技術與策略的概念，透過新品牌名稱與新形象為企業注入更多能量。

以「最佳解決方案，與您一起創建未來」為傳播核心，表達出東昌在擁有先進技術與系統化規劃的能力下，與客戶緊密連結，走向更好的未來。在命名的過程中，結合東昌系統工程的優勢，整合出一個國際感與專業感兼具的品牌名稱，並設計出與品牌價值對應的識別形象，在互相串聯的概念下，延伸出符合品牌整體識別的事務用品，進而創造一個全新的東昌品牌形象。

品牌整體識別以“Ｔ”為核心串連，透過線性交錯感，連結了機台流暢作業的概念，創造具有品牌特色的標準字。在色彩規範中，運用具有專業、沈穩的午夜藍搭配積極活力的橘紅色，傳遞不斷創新、追求卓越的品牌精神。輔助圖形從 logo 運用線路的概念，逐步延伸成網絡線，象徵東昌技術縝密與系統化的解決方案，強化出東昌機電能力的優勢。


Tectiiko is a lead brand for the electromechanical engineering industry that has rich experience. Through brand naming and building brand identity to create a brand image with advanced innovation, international vision, and professional technology. Tectiiko combines technology, technical, and strategy. And we hope to pour more energy into the company through the new brand name and image.
Take “The best solution, create the future with you ” as the core communication, that expresses Tectiiko owns the ability of advanced technology and systematic planning, which make a tight connection with clients and to a better future.

The process of the naming combines the advantage of Tectiiko Technology, then creates a brand name that includes international and professional sense, and more designs an identity image that compares with the brand value. In the concept of connecting with each other and extending a whole branding identity then giving a new face to Techtiiko.

The whole branding identity takes the “T” as the main concept and combines the fluent operation of the machine through the sense of linear interlace, then create a logo with the brand feature. In the color specification, match the professional night blue with passion orange to transfer the brand spirit of continuous innovation and pursuit of excellence. Extend the linear from the logo to a web line on the auxiliary graphic, which represents the technical and systematic of Tectiiko which also strengthens the advantages of Tectiiko Technology capabilities.