Coastline
Deluxe Mullet Roe
Gift Set Video
鑫合海岸鮮物有限公司
Brand
Coastline 海岸鮮物
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Ya-Chi Hu
Project Planning
Yen-Chi Chang
Photographer
Ya-Chi Hu
Coastline
Deluxe Mullet Roe
Gift Set Video
#珍藏一期一會的烏金饗宴
影像以Lowkey高雅的暗色調為主體,畫面透過禮盒外觀局部特寫循序漸進帶出產品,運用水波光影間的變化與轉場,呈現一年僅一收、千分之一嚴選出的重量級海撈烏魚子,透過細節畫面的穿插與堆疊,展現此款烏金禮盒的典藏價值與珍貴奢華;影片結構設定在一分內,讓傳播上更加快速,但每一個畫面依然講究,最後以炙燒烏金的料理畫面,帶出與珍視的人,一期一會的烏金饗宴,讓珍貴的心意用典藏烏魚子禮盒來傳遞!
#Treasure Every Once-in-a-Lifetime Gathering with the Black Gold Feast
The film is anchored in a lowkey, refined dark palette, with close-up shots of the gift box gradually revealing the product in a slow, deliberate progression. Through the interplay of rippling water, light, and shadow, the film unveils a mullet roe of extraordinary weight — harvested just once a year, and selected from only one in a thousand catches. Through carefully layered detail shots, the film builds a sense of collectible value, precious luxury, and rare distinction that defines this Black Gold Gift Set.
Kept within a tight one-minute structure for maximum shareability, every single frame remains purposeful and refined. The film closes with a scene of searing Black Gold — an invitation to share this once-in-a-lifetime feast with those who matter most. Let the rarest of intentions be expressed through the gift of a treasured mullet roe collection.




