Coastline
One Bite
Mullet Roe Video
鑫合海岸鮮物有限公司
Brand
Coastline 海岸鮮物
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Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Ya-Chi Hu
Project Planning
Yen-Chi Chang
Photographer
Ya-Chi Hu
Coastline
One Bite
Mullet Roe Video
「一口盡享海陸交織鹹甜香 .ᐟ 」
影片以趣味、繽紛、新穎的調性來呈現,呼應時下季節選擇高亮度色調吸引消費者目光;並以循序漸進活潑節奏,依序展現產品主元素「職人烏魚子、3款台灣在地鮮果果乾」。
蹦跳的蜜柑橘瓣、愛文芒果、金鑽鳳梨、厚切炙燒熟成烏魚子,創造了全新混搭味蕾派對,轉場後收攏在繽紛意象商品外盒中,再以悠遊的烏魚做為串連,展示完整禮盒樣貌。影片整體設定輕鬆快意節奏,並運用手工耗時逐格動畫拍攝創造獨一無二的影片,恰恰呼應品牌新品的創新活力新穎感。
誰說只在年節才能嚐到鮮美烏魚子
今夏跟我們一同隨手呷一口台式鹹甜香吧.ᐟ.ᐟ
A single bite — where the sea meets the land, savory meets sweet .ᐟ
The video is presented in a fun, vibrant, and fresh tone, with high-saturation colors chosen to echo the current season and capture consumer attention. Through a progressive and lively rhythm, the key product elements are introduced one by one — artisan mullet roe alongside three varieties of locally-sourced Taiwanese fresh fruit and dried fruit.
Bouncing mandarin orange segments, Irwin mangoes, Golden Diamond pineapple, and thick-cut seared aged mullet roe come together to create an entirely new mixed-flavor party for the palate. After a playful transition, everything is gathered into a vibrant, colorful gift box, with a leisurely swimming mullet weaving through the scene to reveal the complete gift set. The video carries a light and breezy rhythm throughout, brought to life through the painstaking craft of hand-made stop-motion animation — creating a one-of-a-kind film that perfectly echoes the innovative energy and freshness of the brand's new product.
Who says mullet roe is only for the holiday season? This summer, join us for a casual bite of that classic Taiwanese savory-sweet flavor .ᐟ.ᐟ




