細品香茗
公司簡介設計
Tasteful Tea


Company Brochure Design

客戶 : 品香茶業 
品牌 : 細品香茗

Client : PIN SHIANG TEA CO., LTD.
Brand : Tasteful Tea



Published on  11. 10. 2011
Tasteful Tea


Company Brochure Design

揉合天時地利人和,創造獨特品牌優勢。

細品香茗,來自南投名間鄉,擁有專業製茶烘焙技術,精製出參賽等級的好茶,加上經營者李麗芳老師專研於茶藝文化的背景,推廣融入於生活的創新飲茶文化,藉此厚實品牌根基,重新塑造「新飲茶文化」之形象氛圍,訴求透過品茗靜心養性、放慢步調,細細品味生活之美好,拉近與大眾的距離感。細品香茗,以台灣的天候環境及地利條件,加上獨到的焙茶技術,打造以「天時、地利、人和」為其優勢的茶葉品牌。簡介內容的陳述,即以「天.....和」為架構,版面安排以較藝術性的構圖,表現品牌的精神信念及飲茶文化的內涵。


Pin Shiang takes the weather, environment, and geographical advantages of Taiwan, as well as the original tea roasting technique to forge the tea leaf brand with “favorable climate/ geographical/ human conditions” as its superiority.  The statement of profile content takes “favorable climate/ geographical/ human conditions” as the framework, and the layout takes more artistic composition to present the brand’s spirit and the connotation of culture of tea-drinking.





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