The Scented Tea Series
Packaging Design
品牌 : 茶米茶
Client : PIN SHIANG TEA CO., LTD.
Brand : daebeté
Published on 08. 21. 2014
2015 Golden Pin Design Award
The Scented Tea Series
Packaging Design
「引花香,益茶味」daebeté的窨花茶依循古法細膩製作,以花卉吐香與茶葉吸附香氣的特性,在不停翻動薰製的烘焙過程中,將花的甘甜芬芳與茶氣彼此揉合;與西方運用乾燥花泡製的拌花茶有所差異,daebeté所窨製的花茶耐久泡,不須香精多餘參與,就能散逸花茶的自然香氣。除了在窨花茶製作工序上傳承古法,《daebeté》更嚴選適合入茶的台灣花卉品種,依照花種的不同,恰如其分的拿捏茶清與花香比例,不相互奪爭,讓整朵天然花卉與茶葉窨香,彼此相輔相成,緩步提煉出來自台灣在地的窨花茶上品。
包裝設計依舊牽繫著自然生態的美好,此系列調和「茶氣、花香與自然生態茶園」三者比例窨製而成,以偏女性的溫婉插畫手法,將利於自然生態茶園的蜻蜓、蝴蝶、瓢蟲、蜜蜂…等昆蟲,搭配窨花茶品的優雅線條、多彩柔美氛圍,建構起色彩規範系統,也是強化《daebeté》以「自然生態茶園」為概念的品牌一致性設計構築。
“Bring forth the fragrance of flowers, beneficial for tea taste”, the scented tea of dabeté is prepared according to ancient method, using the characteristics of the tea absorbing the fragrance of flower to knead the sweet fragrance of flower and the aroma of tea during scented baking process. It tastes the premium scented tea from local Taiwan without perfume additives. On the other hand, dabeté selects the Taiwan floral variety carefully for adding to the tea, adjusts the proportion for tea and different flowers, then makes the flavor complement each other. To sum up, create the Taiwan local floral tea slowly step by step. This series package design includes “tea’s smell, the fragrance of flower and nature ecological tea farm” present with gentle illustration, create insects of the natural ecological tea farm and match with the scented tea, moreover, create the color system, additionally, make the concept of dabeté stronger.