名屋
休閒飲品 牛乳系列包裝設計
Famous House

Casual Drink Milk Series
Packaging Design
客戶 : 名屋食品廠產業股份有限公司
品牌 : 名屋

Client : Famous House Food CO., LTD.
Brand : Famous House



Published on  04. 01. 2015
Famous House

Casual Drink Milk Series
Packaging Design

繼木瓜牛乳:「將果汁機結合乳牛,搭配鮮明活力感的陽光橘配色」後,我們延續產品整體系列感,將蘋果、芒果兩款包裝設計,以牛乳系列之一貫設計思維,將牛乳、乳牛意象作虛實轉化,擬人化將蘋果、芒果嵌入其中。

保留水果多汁飽滿的弧度造型,簡單揉合乳牛圓潤的身軀,毫無違和;歪斜著頭、搖晃著肥潤身軀步行中的蘋果乳牛,彷彿帶著新鮮蘋果牛乳,緩緩走向你般;而恣意奔跑的芒果乳牛,以歡樂跳躍式之姿,等不及將芒果牛乳的香醇傳遞給你。偏美式風格的字體,肥厚圓融、不花俏;色彩管理,皆以鮮明的水果色系為主,便於辨識口味,整體規劃極富童趣,營造出的溫煦圓潤感,更帶出休閒飲品的醇厚營養風味與好喝感!


Combine the blender with dairy cattle and create a vitality feeling’s sunshine orange color for papaya milk, after then, we continue the overall sense of this series, that personate mango and apple on the package design with vivid color.
Keeping the juicy mango shape, match with the dairy cattle shows the cuteness of the can; the apple milk’s design is just like a milk cow wearing an apple suit. Both flavors will bring you the rich taste blend of fruit with milk. To recognize the flavors, create package design with funny style combination, moreover, brings the casual drink is not just tasty but also nutrition.



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