以台灣茶為基底，配上手搖飲的輕鬆氛圍，帶給你每天的好日子，一杯茶一個祝福，因此以「Ｇoodae」為品牌命名，“Dae”也恰巧為茶的閩南語拼音。

整體形象從識別、輔助圖紋到事務用品，以“台灣群山孕育的純茶品，注入五代茶人底藴的專業傳承為概念”延伸設計，識別的沏一壺滿紙茶香，再將書與山意象的結合轉換成輔助圖紋，一貫的脈絡與沈穩優雅的配色，透過文人、藝文和文化三面融合，使消費者融入飲茶氛圍，藉著品飲台灣手沖茶品，於忙碌中找回生活的節奏。

Taiwan tea as the base match with the hand shaken drinks gives you a good day everyday, a cup of tea is a bless. “Dae” means tea in Taiwanese pronunciation, so is named「Goodae」for the brand.

“The tea is born from the Taiwanese mountains, and inherit from the five generations of professionals’ knowledge” as the concept to extend design, from the whole visual identity, pattern design to business supplies. First, make a bottle of tea with the smell of tea and book as the visual identity, then transform the image of book and mountain to the pattern design with the elegant color and term. Furthermore, as for the consumers enjoy the feeling of tea by mix literati, art and culture, additionally, reclaim the life tempo from the busy life.