名屋
果汁系列 包裝設計

Famous House

Juice Series
Packaging Design

客戶 : 名屋食品廠產業股份有限公司
品牌 : 名屋

Client : Famous House Food CO., LTD.
Brand : Famous House



Published on  07. 26. 2016

Famous House

Juice Series
Packaging Design

以休閒飲品為大宗的名屋食品,延續“讓生活別具風味”的精神主軸,繼牛乳系列後,這次我們著手進行果汁系列的包裝形象更新。大膽選用黑色和不同水果的剖面姿態結合,搭配比例適當的撞色版面,用設計凸顯簡約的摩登氛圍。罐身下方的色塊彷彿依序丟入果汁裡的新鮮現榨,高彩度的色彩規劃與版面編排,增加消費者隨手選取各種口味的便利度。除了內料實在,誰說休閒果汁飲品就不能飲出時尚的品味呢?

For continuing the main spirit “Make life flavorful “, after the milk series, we started renew the package visual of juice series. Choose different cutting fruits combine with black and match the contrast color on layout. The fruits fall on the bottle is like juicing and the color below is like fresh juice. The casual juice could also have fashion taste.






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