茶籽堂
油然綻放 台灣籽苦茶油禮盒設計

Cha Tzu Tang

Taiwan Camellia Oil 
Gift Box Design

客戶 : 捷順企業
品牌 : 茶籽堂

Client : ORIENTEA ENTERPRISE CO., LTD.
Brand : Cha Tzu Tang



Published on  03. 06. 2017

Cha Tzu Tang

Taiwan Camellia Oil 
Gift Box Design

瓶身以台灣苦茶籽為出發點,“一滴油”為整體概念。為表意苦茶籽經由栽種、採摘到製作成品的樸實純粹;以苦茶籽蹦開貌為瓶蓋設計的概念,是選用天然的苦茶樹木材手工製作,同時搭配油滴狀的油嘴蓋以及具有手作溫度的玻璃瓶身,強化商品美學概念與抗氧化保存的實用特性。

包裝上製作50ml&250ml的個別包裝,延續茶籽堂原有的自然生態形象包裝,包裹最好最天然的禮物,傳遞最真的心意。250ml以簡單黑素色的盒型,襯托出油瓶本身的內斂與高貴;50ml則將盒型結構精緻化,油滴形狀的扣件呼應出苦茶油的滴滴純粹。從整體造型、卡拴的服貼、手工的堅持到禮盒包裝的選用,實實在在地做出一瓶屬於台灣味道的好油,將苦茶油的珍貴難得,由內到外完整呈現給您。


A Drop of Award Winning Rare and Exquisite Oil
Every aspect of the bottle design for Taiwan’s Cha Tzu Tang camellia oil embraces the idea of a “drop of oil”. The bottle cap incorporates ideals of the process of planting, picking, and producing this simple and pure camellia oil product through its use of hand carved camellia tree wood. This design is accompanied by an oil-drop shaped nozzle and hand tempered glass, thus strengthening the aesthetic design concept and maintaining its practical antioxidant preservation capability.
The packaging is made for 50ml and 250ml sizes, and embodies Chu Tzu Tang’s original natural, ecologically friendly image. This most natural present conveys the true spirit of the product. The 250ml bottle comes in a simple, black box, accentuating the quiet nobility of the bottle. The 50ml box has an elegant and refined structure, with its drop shape echoing the purity of the camellia oil inside. With its shape, beautifully written cards, handmade components, and select gift box packaging, this product truly conveys the refined tastes of Taiwan’s camellia oil. From the oil itself to its beautiful presentation, this is truly an exquisite and rare product made just for you.









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