在檢視品牌過程中，提取品牌名tails&me的「＆」做變化，除了飼主與寵物，更觸及到寵物與環境，寵物與寵物間，代表著因寵物而構築起的共好關係與連結，呈現在品牌識別與包裝的主視覺上。跟毛小孩溝通的方法之一是看著毛小孩尾巴所表達的情緒，搖著尾巴開心跑跳，害怕而縮起尾巴;這些情緒便成為包裝上輔助圖紋的構想來源，更與品牌名添加更深一層的連結，也能讓飼主藉此更了解毛小孩的動作傳遞。掀蓋方式的包裝結構設計，有著拆物的驚喜巧思，另外一面減少寵物零售市場容易被消費者破壞的耗損，更重要的是，爭取到更多能夠溝通訊息的版面，加深品牌印象。


Identity Design & Packaging Design
On the process of checking tails&me, on the main visual of branding identity and packaging presenting, making a change on the [&] of the brand name connect the great relationship with pets, from the owners with pets to pets with the environment, therefore, between pets and pets.
The communication with pets is from their tails which shows their emotion, shake it for happiness; scared so hide it, for connect the brand with package deeply, those emotions are the ideas cause on package design, additionally, let the owners more understand what pets’ action. The package construction design has the surprise of opening a gift, also, for the less wasteful to the environment, more importantly, increased the communication’s message and create brand’s impression deeply.