全家鮮食
品牌設計顧問 三明治篇

Family Fresh Food  

Family Mart Fresh Food
Branding Design 

客戶 : 全家便利商店股份有限公司
品牌 : 全家鮮食品牌

Client : TAIWAN FAMILYMART CO., LTD
Brand : Family Fresh Food Brand



Published on  02. 01. 2019

Family Fresh Food  

Family Mart Fresh Food
Branding Design 

便利商店鮮食品牌包裝設計規範,2018年全家鮮食三明治系列系統規範案例。

全家鮮食三明治品項分類明確、口味眾多。本次規範設計針對豐富型、加熱型、一般型三明治品類,進行專屬的形象設計規劃,同時亦將三品類於販售時的視覺系統性、陳列一致認性等美感條件,一並納入設計規範的考量範圍內。Design for more flavors,透過設計為便利商店內選購過程增添更多視覺滋味,在同系列中不同口味、屬性同時兼顧的條件下,賦予同步滿足系列感與專屬感的個性設計。


Consultant | Chapter Sandwich
Design for more flavors
Convenience store fresh food branding package design specification, the project of 2018 Family Mart fresh food series of sandwich system specification. There are three series of sandwich: standard, reheat and rich. Consider about the visual system and display consistency, so create an individuality design with systematization and specificity. Design for more flavors, create more visual choices for the convenience store by design.






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