全家鮮食
品牌設計顧問 飯糰篇

Family Fresh Food 

Family Mart Fresh Food
Branding Design

客戶 : 全家便利商店股份有限公司
品牌 : 全家鮮食品牌

Client : TAIWAN FAMILYMART CO., LTD.
Brand : Family Fresh Food Brand



Published on  02. 27. 2019

Family Fresh Food 

Family Mart Fresh Food
Branding Design

便利商店鮮食品牌包裝設計規範,2018年全家鮮食飯糰系列系統規範案例。

設計規範第二波:全家鮮食類飯糰品項。本次規範設計針對商品外觀特色與口味進行分類,劃分為三角系列、大口系列、手卷系列、壽司&細卷系列等品項,進行專屬的形象設計規劃。為數龐大的商品陳列之中,識別設計在選購時尤其重要,除了清楚乾淨的排版,也須為每個系列建立專屬設計語彙傳達產品特色,滿足多種考量規範與需求條件,達到美感與美味一致的目標。

Consultant | Chapter Rice Ball
Design for more flavors.

Convenience store fresh food branding package design specification, the project of 2018 Family Mart fresh food series of rice ball system specification.
The second part of system specification: Family mart fresh food series of rice ball. This system classifies to the series of triangle, big bite, hand roll and sushi by the outward and flavor. The visual design is very important in the big numbers of product display for shopping. Furthermore, create a specific sentence to present the characteristic of the products for every series, and should consider for standards and conditions on the simple layout, as a result, reach a goal with beauty and tasty.







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