春雨一番
杯裝速食小冬粉系列

KING LONG

Cup of Instant Bean Starch Noodles
Packaging Design

客戶 : 中農粉絲有限公司
品牌 : 春雨一番

Client : Jung Nung CO., LTD.
Brand : KING LONG



Published on  05. 17. 2019

KING LONG

Cup of Instant Bean Starch Noodles
Packaging Design

享受快速方便,不必在美感生活上妥協。

快銷品品牌與包裝設計的挑戰,在於如何同時兼具風格美感與產品特色之溝通傳達。想吃些點心又感覺好罪惡,如何呈現優雅的、輕盈低卡的美味感,是這系列杯裝的設計重點。杯麵中好吃的感覺其實來自過往的體驗:曼妙搖曳的櫻花對應日式豚骨拉麵、台灣特有景色傳達酸菜鴨肉風味,情境讓食物感覺起來更可口了。視覺表現上以纖瘦清新的標準字設計,白底版面穿插OL女性為主角的風格插畫,不同口味的異國料理,各自使用不同輔助元素與不同色彩方格桌巾來區分,這一餐或許稱不上口腹的澎湃飽足,但肯定能帶來轉換心情的美好感受!


Enjoy rapid and convenient don’t need to compromise on the Wonderful life.
The challenge of fast selling and package design are about how to keep the style and the characteristic of the products. The key point of this cup noodle series is present to the tasty of elegant and low calories. The delicious experience of cup noodles is from the past : The Sakula swaying on the wind match with spare-rib ramen; Taiwanese special landscape tells about the pickled cabbage duck flavor. With the thin and light text font design on the visual representation, the office lady illustration drawing as the main character with different icons and colors to distinguish the flavors. This cup may not gives you fully full, however it definitely gives you the wonderful mood.











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