露奇亞
品牌優化規劃
Ruijia

Branding Optimization Project
客戶 : 芮加股份有限公司
品牌 : 露奇亞

Client : Ruijia CO., LTD.
Brand : Ruijia



Published on  05. 07. 2020
Ruijia

Branding Optimization Project

露奇亞,成立於2014年,至今仍堅守著為大家帶來成分單純、天然、減少人工添加物的天然營養品,在實現這些想法的過程中,在不同的環節持續尋求改善與創新。
從歌頌美好生活的品牌形象概念開始,露奇亞由裡到外掌管身體所需要的。生活也許帶著些許的傷痕,也許只想著放鬆;在疼愛自己、善待自己中達到釋放;高品質的生活,是在健康、保養與美麗間相互平衡,喜愛分享、熱愛生活,是露奇亞的品牌信念,亦是露奇亞的價值。

在網站更新與DM設計的過程中,從品牌介紹、故事到專業,塑造信任感,在了解露奇亞的過程中亦了解自己的需求,從裡保養到外呵護,一點一點了解美好生活的型態,而對待自己最好的方式,就是認識自己而後善待自己。版面設計上,用著最簡單明瞭的方式,介紹品牌的理念與製作的概念,圖文編排以呈現產品的成分,讓視覺效果不僵硬並清楚傳達;純白的版面設計,讓視覺感受純粹簡潔,加上品牌識別的藍色為主標題的顏色,清晰的配置與規劃,明確地了解露奇亞、理解自己的需要。


Ruijia, established in 2014, and still holding the idea of giving people a pure, nature with less artificial additives natural nutrition products.
Start from the branding concept “singing for the wonderful life”, Ruijia controls the body’s needs inside out. Life may hard and just want to be relaxed sometimes. High-quality life is making balance with health, maintenance and beauty, moreover love to share and love life that is the branding concept of Ruijia and value as well.

In the process of renewing the website and design DM, from the brand introduction, the story to the profession, then build the trustiness. In the procedure of understanding Ruijia while realizing what you need. From inner maintenance to outer protection and grasp the style of beautiful life little by little, eventually, the way to treat yourself is knowing yourself and be kind to yourself.













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