陝拾叄
酣歌舞月 中秋禮盒設計

Shaanxi Thirteen

The Mid-Autumn Festival 
Gift Box Design

客戶 : 陝拾叄
品牌 : 陝拾叄

Client : Shaanxi Thirteen
Brand : Shaanxi Thirteen



Published on  09. 30. 2020

Shaanxi Thirteen

The Mid-Autumn Festival 
Gift Box Design

中秋佳節團圓樂,酣歌舞月同慶賀

唐三彩載樂駱駝俑,堪稱藝術表現力與浪漫主義色彩的稀世藝術珍品不僅代表了當時唐三彩製作的水平,亦反映了唐代的經濟文化,為國家一級文物。

以此載樂俑為主題,結合代表秋季的月桂花,描繪出歌舞歡唱的中秋盛宴;將駱駝載樂俑上的樂師與舞女重新轉化成簡約扁平的美術風格,俐落的流線筆觸,加上局部漸層紋理,為畫面添增的層次感,色系上結合唐三彩的顏色,明快的色彩鮮活地表現出中秋佳節的歌舞盛宴,歡快的場景,使古物重新年輕化。

內袋包裝設計,依照四種口味有著不同設計的造型,而袋型設計則以月桂花襯托其獨特,透明的包裝設計不僅能一眼辯別口味,也呈現出月餅與月桂花的完美搭配。

在月光瀰漫的照耀下,秋風徐徐的吹拂著,桂花香輕輕飄散於空氣中,想像著,在唐朝,人們是如何慶祝中秋呢?歌舞繚繞、酒酣耳熱,今晚,來場跨世紀的表演吧!


Celebrating the mid-autumn festival, drinking, and dancing all night long.
The Tang Sancai Zaile Camel Figurines as the National first-class cultural relics, which present the high quality of Tang Sancai that includes full of artistic expression and romanticism color.
Combine the Tang Sancai Camel Figurines and the Osmanthus for expressing the mid-autumn event. Transform the musicians and dancer on the Camel Figurines to the simple artistic style, the clean and streamlined strokes plus portion gradient texture, which makes the package with multi-level.
The inside pack design, with the Osmanthus, set off the four flavors mooncakes, the transparent pack not only for seeing the contents but also shows the perfect matching between mooncakes and the Osmanthus.
Under the moonlight, the autumn wind breezing, and the Osmanthus smell float in the air. Let’s imaging, how people celebrate the mid-autumn festival in the Tang Dynasty, and enjoying the cross-century performance tonight?







View more projects
Next post