妙妙熊
品牌形象&全系列包裝設計

Miao Miao Xiong

Branding Whole Series
Packaging Design

客戶 : 鉅瑋實業有限公司
品牌 : 妙妙熊

Client : Graminton Enterprise LTD.
Brand : Miao Miao Xiong



Published on  01. 07. 2021

Miao Miao Xiong

Branding Whole Series
Packaging Design

在統整完鉅瑋整體品牌的結構後,其旗下品牌的風格與調性如何與鉅瑋本身做連結與統整,亦不失去其特性,為這次規劃的重點。

妙妙熊作為嬰兒產品的品牌,在布質的運用上有著專業的優勢,此次的改造計畫,優化了妙妙熊的外觀,將布面膨鬆的感覺用蠟筆筆觸呈現,整體視覺不僅更佳溫柔舒適,亦強化了嬰幼兒品牌的感受。
全系列包裝的設計,以妙妙熊為主角,在整體的配色與排版上加入了與產品相關的插圖,並以較為童趣的方式呈現,完整地傳達產品的多樣性與識別度。


After building the whole branding structure of Graminton, next, is how to connect the style and tone of the main brand and the subordinate brand, and not to lose their feature is the main point this time.
Miao Miao Xiong as a brand of baby’s product, with the professional superiority on the fabric using. And the retrofit plan this time optimizes the outlook of Miao Miao Xiong, which represent the fluffy fabric feeling with crayon’s brushwork. The overall visual is not only gentler and more comfortable but also enhances the perception of the baby brand.
The whole series package design takes Miao Miao Xiong as the main character and adding the illustration on the layout that presented in a childlike way, that communicate the diversity and recognition of the products.









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