Shaanxi Thirteen
Walnut Pastry
Packaging Design
Walnut Pastry
Packaging Design
客戶 ： 陝拾叄
品牌 ： 陝拾叄
Client ： Shaanxi Thirteen
Brand ： Shaanxi Thirteen
Published on 02. 04. 2021
品牌 ： 陝拾叄
Client ： Shaanxi Thirteen
Brand ： Shaanxi Thirteen
Published on 02. 04. 2021
Shaanxi Thirteen
Walnut Pastry
Packaging Design
Walnut Pastry
Packaging Design
「 核桃濃郁酥香脆，金猴追拾好滋味 」
此次設計結合國家一級保護動物：秦嶺金絲猴，以陝西代表的剪紙藝術風格與極具動態感的意象，呈現金絲猴追逐著逃跑中的核桃與桃酥，象徵著桃酥的美味，連金絲猴都難以抵擋。
外盒的設計上，核桃燙金的效果代表著核桃的精選；而桃酥則以形狀強調其動態感，配色輔以溫暖樸實的感覺增添豐富度；抽屜式的外盒設計，讓桃酥美味慢慢飄散，並好好收存。
桃酥美味日月可鑑，逃桃酥與桃桃酥從中串連品名的對應，帶出了趣味與活潑的氛圍，使桃酥跳脫出傳統的印象框架。
How to renew the image of walnut pastry is the main concept this time. As the traditional dessert – walnut pastry, people always feel that is an old dessert, for change the image and also let more people know about this traditional dessert, that we try to combine the first-class national protected animals- the golden monkey with walnut pastry.
With Shaanxi’s cutting paper art and dynamic feel on the package design, the golden monkey is chasing on the rolling walnut and pastry, which expresses a fun and lively feel. All the design brings a novel feeling that jumps out from the frame of tradition.
With Shaanxi’s cutting paper art and dynamic feel on the package design, the golden monkey is chasing on the rolling walnut and pastry, which expresses a fun and lively feel. All the design brings a novel feeling that jumps out from the frame of tradition.
View more projects
Next post
