名屋
乳品系列.抹茶豆乳包裝設計
Famous House

Milk Series Matcha Soybean Milk Beverge
Packaging Design
客戶 : 名屋食品廠產業股份有限公司
品牌 : 名屋

Client : Famous House Food CO., LTD.
Brand : Famous House



Published on  05. 24. 2021
Famous House

Milk Series Matcha Soybean Milk Beverge
Packaging Design

「 一抹茶芳,一品豆香。」

時時追求著讓生活別具風味的名屋,持續不斷的有著飲料小品的新創意。近年來,人們對於抹茶的喜愛逐漸攀升,而在日本傳統茶飲中,名屋看見了新方向;茶香的純粹,加上台式豆漿香濃,讓傳統抹茶多了溫潤口感,隨口一品,輕鬆茶飲美味享用。
以乾淨簡約的畫面呈現一柄茶筅、一抹茶粉、一杯茶碗,簡單的插圖設計呈現出日本茶道的精神,而安插於畫面中的黃豆,則象徵了台日傳統口味的和諧共融,有別於以往的瓶身色彩,以白色為基底搭配自然的綠與棕色,讓整體視覺效果更加純粹平衡。


Famous house keeps challenging to create new drink, that make life more flavor.People like matcha increase gently, and Famous House see a new possibility with this Japanese traditional tea, that combine matcha with soy bean milk, that represent different cooperation of two countries as well, and more, make the traditional matcha with soft texture, that creates matcha an another taste.With a simple design expressing the tea whisk, matcha and tea bowl, that show the spiritual of Japan. Moreover, the white background and soybean around creates a great balance of soy bean milk and matcha.







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