「 粽橫四海集珍味，合慶端午饗豐味 」

粽子有著超過兩千三百年的歷史，食粽的由來，不僅有著屈原投江的故事，還加上了仲夏節氣的影響，讓端午節的氛圍多了許多有意義的傳統。
本著發揚中華傳統文化的陝拾叄，在端午節前夕，推出了粽橫四海粽子禮盒，不同口味的粽子，通過簡約的設計手法表現原料的豐富，繽紛的配色系統更為端午節添加了熱鬧節慶與初夏的熱情感受。

紙袋的設計上，以燙金線條表現竹葉的葉脈與串起粽子的棉線，搭配上粽葉綠底色，整體感受有著滿滿情意；外盒正面以透明ＰＶＣ開窗方式，完整展現不同口味搭配的豐富度與一致感；內盒共有七種口味，以一致的版面設計創造出整體系列感，並以不同底色與粽子上食材的分佈區別口味，簡約的圖塊設計手法，將傳統與現代巧妙的結合，粽子上佈滿的層層餡料，傳達著豐富的內料添加。

這盒禮粽情意粽的端午禮盒，不僅有著滿滿的設計巧思，結合傳統中華文化與現代設計，讓食粽不僅方便還能送出滿滿情意。


Rice dumpling has a history of more than 2,300 years, and the cause of rice dumpling is for commemorating Qu-Yuan and also affect form the midsummer solar terms, which make the Dragon Boat Festival has much more traditional meaning.
Shaanxi Thirteen always carries forward Chinese traditional culture, and release the rice dumpling gift box before the Dragon Boat Festival that includes four flavors inside. Shows the rich ingredients through the simple icon, and the colorful system represents the lively festival and the enthusiasm of midsummer.

The carry bag uses the hot foil-stamping process to represent the bamboo leaf vein, and also presents the thread that binds the rice dumpling. The outer box with the transparent window shows different flavors of the rice dumpling, and also expresses the combination of tradition and modernity. There are seven flavors for choice and each flavor with the different pattern created on the rice dumpling matches the consistent layout that makes the gift box with overall sense. 
This Dragon Boat Festival gift box packaging design has full of design detail, that mix the traditional Chinese culture and modern design which make eating rice dumpling easier and also shows full of affection.