致力於研究敏感肌友好產品的可洛迪，一路上專注在產品的研發與推廣，然而，好的產品在網路上銷量高，但在品牌認知度與知名度上，卻比產品稍顯薄弱了些；在品牌重塑的路上，需要改變的很多，因為相較於以往可洛迪以產品打造聲量的方式，未來，將以可洛迪為首，打造專屬品牌形象，並以品牌核心結構推出一系列產品。
從小，創辦人看著母親深受敏感肌所苦，在保養品的選擇上，總是需要一再挑選才能放心使用，因此創辦人致力於使用溫和的配方，針對敏感肌打造專屬保養品，自己敢用並真實有效，才推出到市場。

而可洛迪，並不止於生產保養品，更多的是希望消費者能透過可洛迪，找回女性自身的原始魅力與自信。因此，在品牌核心的統合過程中，找出女性於不同階段所追求的美，年輕時從注重外表的樣貌，到成長過程中內心健康的平衡，每一個時期追求的美都不同，而美，不只有一種方式，“內外共好”才更完整；以“內外共好”為品牌基礎核心，創造出雲理循環的保養美學，在保養的過程中探索自己、了解自己、與自我對話，三向對話，凝聚美的循環，進而達到身心靈共美的狀態。
以水的循環美學為概念，將身心靈轉化為3個水滴，並於品牌字母Ｃ結合，打造專屬識別形象，並傳達出品牌清新柔軟的形象，水滴的型態易代表了原料的嚴選與單純，以此建立起品牌信任感；字體的表現上，以霧水藍作為識別主色，在字型的彎角處以更平滑的設計方式雕琢，讓識別以更柔和的方式結合水態。

不同系列的商品，皆以水的不同型態進行規劃，而此次晨露發光系列，以“露”傳達出萃取的型態，在漸層的色彩表現下，呈現出黑夜幻化成白天的微光變化，由氣體轉化成的液態，是最純粹的，而在紙盒流動的姿態有著最單純的營養。外盒以水波紋表現出清澈流動感，並以漸層的顏色表現創造出輕透感，將露型態轉化成專屬Icon，以燙銀的方式呈現於側面包裝上，增加不同系列商品的辨識度；而在識別Ｃ的表現上，上光的加工方式讓水滴的凸起面與透明感被營造出來；在打開包裝時，加入了一句小巧思的對話，讓消費者在使用的過程中，更有情境與期待感；打開後，最先看到的是印在瓶蓋上與鏡子反射的識別，以霧白網印的方式塑造雲般的清透漂浮感；瓶身以兩種顏色加工方式，表達與外盒的一致性，不透白色由上往下噴出漸層感，而有彩度的顏色則以半透明的方式由下往上與白色相連形成層次感，瓶身的LOGO與ICON以燙銀的方式表現出鏡面的效果，與瓶蓋相互呼應。

整體品牌概念以水態作為串連，以塑造完整的品牌形象，再一步步建立起品牌價值與辨識度，傳達出美麗的型態不只一種，每個人都是自己的一片雲、一滴水、一個循環，在成長的過程中，都擁有各自的形狀，各自美麗。

Cláud has long been dedicated to developing skincare products that are gentle and friendly for sensitive skin, with a consistent focus on research, formulation, and product promotion. While the brand has achieved strong online sales, its brand recognition and awareness have not quite kept pace with its product reputation. On the path to brand reestablishment, much needs to evolve. Where Cláud once built its presence through product performance alone, the future calls for a new direction: leading with the Cláud brand itself, building a distinctive brand identity, and launching a full product line rooted in a clear and cohesive brand architecture.

From a young age, the founder watched her mother struggle with sensitive skin, endlessly searching through products, testing and reconsidering before finding anything she could trust. Moved by this experience, the founder committed herself to creating gentle, thoughtfully formulated skincare made specifically for sensitive skin. Only products she would confidently use herself and that delivered real, tangible results would ever make it to market.

Cláud is more than a skincare brand. At its heart is a deeper hope: that through Cláud, every consumer can rediscover her own original charm and confidence as a woman. In consolidating the brand's core, the team explored the different expressions of beauty that women seek at each stage of life. From the focus on outward appearance in youth, to the pursuit of inner balance and emotional well-being through the journey of growth, the meaning of beauty shifts with every chapter. Beauty is not one thing, and it is not found in one way. True completeness comes from "Inner and Outer Harmony."

With "Inner and Outer Harmony" as the brand's foundational core, Cláud introduces the concept of the Cloud Cycle Skincare Aesthetic. Through the act of caring for the skin, one is invited to explore the self, understand the self, and enter into a dialogue with the self. This three-way conversation gathers beauty into a cycle, guiding the body, mind, and spirit toward a state of unified well-being.

Inspired by the cyclical aesthetic of water, the body, mind, and spirit are transformed into three water droplets, which are integrated with the brand's letter "C" to form a distinctive visual identity. The image conveys freshness and softness, while the droplet form represents the purity and careful curation of each ingredient, building a foundation of brand trust. In terms of typography, misty water blue serves as the primary identity color, with the curved corners of the letterforms refined through a smoother design approach, allowing the identity to flow and merge with the essence of water in the most gentle way.

The Morning Dew Radiance Series takes "dew" as its central expression, capturing the transformation from night into the first light of day. As gas condenses into its purest liquid form, the carton's flowing silhouette holds the most unadorned nourishment within.

The outer box features a water ripple pattern for a sense of flowing clarity, with gradient coloring adding lightness and translucency. The dew form becomes a dedicated icon, silver foil stamped on the side panels to distinguish each series. A spot UV finish on the brand "C" mark creates a raised, dimensional water droplet effect.

Opening the box reveals a small, thoughtful message that builds anticipation. The brand identity on the cap reflects in the mirror below, rendered in frosted white screen print for a cloud-like clarity. The bottle carries two finishing techniques mirroring the outer box: opaque white gradients downward from the top, while semi-transparent color rises from the bottom to meet it, creating depth. Silver foil stamping on the logo and icon completes the mirror-like finish, echoing the cap above.

Water in its many forms flows through the entire brand concept, shaping a complete and cohesive brand image while building brand value and recognition one step at a time. The message is clear: beauty takes more than one form. Each person is their own cloud, their own droplet, their own cycle. Through the journey of growth, we each take on our own shape, and our own way of being beautiful.