Rutini
Branding Visual Identity Design
Branding Visual Identity Design
Client
芮暄國際興業有限公司
Brand
Rutini芮媞倪
_
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Szu-Ying Lu
Project Planning
Chih-Chia Chang
Photographer
Ya-Chi Hu
_
Published on 12. 01. 2023
芮暄國際興業有限公司
Brand
Rutini芮媞倪
_
Executive Creative Director
Ying-Fa Wang
Executive Project Director
Hsiu-Ju Hsu
Art Director + Designer
Cih-Wan Wang|Szu-Ying Lu
Project Planning
Chih-Chia Chang
Photographer
Ya-Chi Hu
_
Published on 12. 01. 2023
Rutini
Branding Visual Identity Design
Branding Visual Identity Design
[營造植萃舒適的品牌氛圍]
Rutini芮媞倪以安心植萃成分、專業科學技術給肌膚最溫柔的呵護!
品牌命名以每日保養Routine和自我獨特Unique做結合,象徵Rutini為消費者打造專屬保養程序,成就美麗獨特的自己;Logo字體設計,使用柔軟圓潤的線條勾勒,輔助圖形提取logo中的u與n,呼應肌膚循環、溫柔呵護的概念,字體扁平化加上綿延意象的線條,展現品牌舒適、放鬆、循環的理念,使品牌形象更具特色;品牌色彩選擇以森林綠搭配石灰綠,展現自然、親膚的調性。
[品牌符碼建構包裝系統]
包裝調性以大地色系、輕奢質感為目標,創造植萃的綠色系保養學,呼應品牌有機認證、無香料、無酒精的產品訴求,在常規保養系列的產品中,融入品牌符號,運用後加工打凸,保留整體優雅的氛圍,適當展現品牌個性;頂級黑松露產品系列,則以綻放的光芒線條做區分,局部的點綴燙銀,與icon的打凸呈現,剛剛好的高雅,呼應產品優質原料的內涵;Rutini從產品研發到包裝設計,從每一個細節做起,只為給肌膚最適當的呵護。
Rutini芮媞倪以安心植萃成分、專業科學技術給肌膚最溫柔的呵護!
品牌命名以每日保養Routine和自我獨特Unique做結合,象徵Rutini為消費者打造專屬保養程序,成就美麗獨特的自己;Logo字體設計,使用柔軟圓潤的線條勾勒,輔助圖形提取logo中的u與n,呼應肌膚循環、溫柔呵護的概念,字體扁平化加上綿延意象的線條,展現品牌舒適、放鬆、循環的理念,使品牌形象更具特色;品牌色彩選擇以森林綠搭配石灰綠,展現自然、親膚的調性。
[品牌符碼建構包裝系統]
包裝調性以大地色系、輕奢質感為目標,創造植萃的綠色系保養學,呼應品牌有機認證、無香料、無酒精的產品訴求,在常規保養系列的產品中,融入品牌符號,運用後加工打凸,保留整體優雅的氛圍,適當展現品牌個性;頂級黑松露產品系列,則以綻放的光芒線條做區分,局部的點綴燙銀,與icon的打凸呈現,剛剛好的高雅,呼應產品優質原料的內涵;Rutini從產品研發到包裝設計,從每一個細節做起,只為給肌膚最適當的呵護。
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