居居加
廚房&旅行系列包裝設計
g/g+

Packaging Design Project
Client
鉅瑋實業有限公司
Graminton Enterprise LTD.

Brand 
g/g+ 居居加
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Executive Creative Director
Ying-Fa Wang 

Executive Project Director
Hsiu-Ju Hsu

Art Director + Designer
Cih-Wan Wang

Project Planning 
Chih-Chia Chang

Photographer
Ya-Chi Hu

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Published on  08. 16. 2024
g/g+

Packaging Design Project

延續著主品牌鉅瑋 Graminton 不織布專家的精神,在針對自有全新品牌 g/g+,為求強化延伸品牌核心,產品打造以:
🌿 保護 :抗菌防護,潔淨保護​
🌿 成分 :友善肌膚,友善環境​
🌿 便利 ×:便利設計,使用加乘​
🌿 時間 ÷:高效產品,輕鬆除髒​

藉由大眾熟稔的符碼,結合品牌概念,持續深化消費者對品牌持續要傳達的精神
「 不只過好生活,Bring GOOD things to life. 」

【 廚房 / 清潔神隊友 / 擦拭、清潔布系列 】
產品開發上以植物纖維、極細纖維 2大主軸延伸;在包裝系統上,為讓消費者易於理解系列差異,以「植物纖維-暖橘、極細纖維-溫潤灰」色系來作為區分;並採用輕巧PP袋裝,排版上輔以開窗效果,讓消費者快速理解商品材質。搭配使用情境插圖,能更易於理解產品的使用情境。

【 旅行系列 】
其中最具特色的為竹纖毛、浴、方巾,
材質能天然抑菌,更有98%自然降解,對環境更友善。包裝設計上以貼近產品原色的暖橘色為主軸,根據不同產品品項,以乾淨大方的排版展現產品簡約感,部分包裝同樣採開窗的形式搭配文案,讓消費者一眼就能了解產品質地與功能,並進一步根據需求快速選購對應的產品。

整體外包裝選用輕巧的PP材質,讓使用者在旅途攜帶上更為輕鬆、便利,並大幅減少細瑣的說明。
運用設計持續傳達輕巧、便利、有質感的生活+乘舒適哲學。

Rooted in the expertise of Graminton — the nonwoven fabric specialist — the all-new in-house brand g/g+ is built to strengthen and extend the brand's core identity. Every product is crafted around four defining principles:

🌿 Protection + Antibacterial defense, clean and protected
🌿 Ingredients − Gentle on skin, kind to the environment
🌿 Convenience × Thoughtful design, effortless experience
🌿 Time ÷ High-performance formulas, effortless cleaning

Through familiar symbols that resonate with everyday life, combined with the brand's philosophy, g/g+ continues to deepen the message it carries forward — "More than living well. Bring GOOD things to life."

【 Kitchen / The Ultimate Cleaning Companion / Wipe & Cleaning Cloth Series 】

Product development is built around two core material directions — plant-based fiber and microfiber. To help consumers easily distinguish between the two series, a color-coded packaging system is applied: warm orange for plant-based fiber, and soft grey for microfiber. The products are packaged in lightweight PP bags, with a die-cut window panel on the layout, allowing consumers to instantly identify the material at a glance. Paired with illustrated usage scenarios, the packaging makes it effortless to understand how and where each product can be used.

【 Travel Series 】

The standout highlight of this series is the bamboo fiber face, bath, and hand towel collection. Made from naturally antibacterial material with up to 98% biodegradability, these products are as kind to the environment as they are to the skin. The packaging design takes warm orange — close to the product's natural tone — as its primary color. Across different product items, a clean and refined layout communicates a sense of understated simplicity. Select packaging also features a die-cut window paired with concise copy, allowing consumers to immediately grasp the texture and function of each product, and quickly find what suits their needs.

The outer packaging is crafted from lightweight PP material, making it easy and convenient to carry on the go, while significantly reducing the need for lengthy instructions. Through considered design, the series continues to embody a philosophy of lightness, convenience, and quality — a life elevated by comfort, multiplied.











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