遊山茶訪以「遊遍茗山訪茗茶」為品牌精神，是台灣高山茶的供應專門家，黃金系列為凸顯以「高山茶」為主要訴求的品牌定位，罐身設計潑墨山地意境，並將遊山茶訪的「山」字樣以打凸效果呈現，明確傳達品牌特質與產品訴求。

“Visiting famous mountains in search of the best teas” is the brand spirit of Jia Jan. Jia Jan is the specialist in supplying Taiwan high mountain tea leaves. In order to highlight “high mountain tea leaves” as the major brand positioning, the tea canister is designed with the artistic conception of splash-ink painting. And, the Chinese word of mountain –“山” is printed with raised effect so to clearly convey product appeal.