老楊方塊酥
台農17號 包裝設計

T.K Food

TN.17 Pineapple

客戶 : 老楊食品
品牌 : 老楊方塊酥


Client :T.K FOOD CO., LTD.
Brand : T.K Food


Published on  11. 10. 2011
2011 金點設計獎 包裝設計
2011
Golden Pin Design Award

T.K Food

TN.17 Pineapple

不知道大家在選購伴手禮時,是否心中都會一些好禮名單?比如說道地的台灣烏龍茶和台中太陽餅,又或是台灣精米,皆為受到大眾歡迎的伴手禮品。

而老楊這次推出的鳳梨酥,採用品種台農17號金鑽鳳梨,甜滋滋的金鑽鳳梨,散發出襲人的果香,透著醒脾的酸香,傳統鳳梨酥多半添加冬瓜醬來平衡鳳梨的酸度,降低纖維,讓口感更為甜美柔滑。台農17號直接採用鳳梨外觀造型為包裝設計,所代表的含意:「一整顆鳳梨,新鮮奉禮」,除了強調為真實鳳梨內餡外,獨創的包裝盒設計,跳脫市場上形式,為伴手禮中的必備單品中的必備單品。


TK Food’s pineapple pastry uses TN17 pineapples, which are sweet and fragrant. This series adopts the appearance of pineapple as packing design, which represents “a whole pineapple a fresh present.” Besides emphasizing the real pineapple stuffing, the unique packing design is totally different from the general ones and becomes a best choice as a gift.





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