幸福契作
幸福一週間包裝設計

Rice Garden

happy Rice Week
Packaging Design

客戶 : 米圃製米
品牌 : 幸福契作


Client : Rice Garden
Brand : Rice Garden


Published on  11. 10. 2011

Rice Garden

happy Rice Week
Packaging Design

此系列規劃為一週間份量精米包裝,以小家庭為行銷對象訴求,每一小包裝適用於小家庭一餐的食用量,拆封即煮食,便利又可保鮮,為訴求新鮮精緻,包裝上以翠綠盎然的稻草,象徵剛採收的優質稻米,每一禮盒七入裝,以不同數字及色彩作為區隔及變化,打造一週間的幸福食感!


This series is planning for one-week supply rice packaging by targeting on nuclear families, each small pack of rice is just right for one meal consumption. The green rice straws printed on the packaging symbolize the freshly harvested paddy rice. There are 7 packs in a gift box, different numbers and colors on the packaging provide well-being feelings for everyday in an entire week!





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