繼上次替《 中祥食品 》改造了經典五十的蘇打餅包裝後，此次延伸至品牌的穀物輕量餅乾。現代人的生活方式，更表達出少油減糖的飲食重要性，此款包裝帶出了“城市一族”的概念，以生活中的輕快紓壓，呼應產品的低糖、無添加，因此選用插畫的技法表現，繪出都會生活的休閒無負擔的感受，也恰巧對應了我們將此規劃為「O’day Light」的名稱來由。另外特別的是，包裝正反面的版面巧思，直立亦或橫放皆能完整傳達視覺版面的溝通，正也解決了通路貨架規格擺放的問題。


Now a days, people care about the health food more and more, for present to the life style of human and the importance of low oil and decreased sugar of food, this package design bringing the concept of “the group of city”, represent to the life with no stress and pressures by illustration drawing, moreover, shows the low sugar and no extra added of product, and also match the product’s name [O’day Light].